Milton Hershey. You can’t say that name without thinking about the chocolate candy bar. But there is a bigger story. While Milton spent hours upon hours perfecting milk chocolate, Henry Hershey (Milton’s dad) had a much different approach to business. Henry was always on the look out for the next big opportunity.

If there is one lesson to be learned, it is this: Be a strategist, not an opportunist.

Links mentioned:

http://JonathanMilligan.com