If you are starting a business or turning a hobby into a business do you need to invest in a website?

Building, maintaining, hosting and producing content for a website costs time and money. Is it worth it? Or is it better to have a social media presence instead?

We explore the reasons why a website has advantages and the key things you have to get right for your website to be effective.

We give some simple but powerful tips on website design, messaging, SEO, content and customer experience.

Tracy Weller-McCormack also explains the concept of the "mothership" in building your new brand.