People often talk about "building a better world," but what does that actually mean? We at Shots of Purpose do it too, but to steer this ship called Earth in a new direction, we need to understand where we want to go.Joost & Brian welcome Nathan Kinch & Mat Mytka, from Greater Than X, to the show. As experts in data ethics and responsible business, they've created practical frameworks to guide planet positive change. From childhood dreams to the bushfires in Australia, we discuss moral principles and how to turn them into action.Key TopicsPrivacy, data ethics, ethical business, outcome focus, VME framework, types of freedom, meaningful moments, stakeholder vs. shareholder primacy, JTBD, capitalism, career escalator, peace innovation, BHAGReferences

“Peace is the purpose of business. Profit is a non-toxic byproduct.” - Mark Nelson

The Subtle Art of Not Giving a F*ck - Mark Manson

Rebuilding Trust in Financial Services (First Edition) - Greater Than X

Inclusive Design Guide - Microsoft Design

Circular Design Guide - Nike

Nathan on Twitter

Mat on Twitter

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