Welcome back to a new season of PwC Shift. In this episode, host Jon Finkelstein, Executive Creative Director, PwC Canada, interviews Pierre Miron. Pierre is the Executive Vice-President and Chief Growth Officer Canadian Operations at Industrial Alliance (IA), where he has been at the helm of a variety of impactful transformations. Pierre and Jon dive into these transformations, specifically the pivot that IA has made in its thinking around its customers, and its new approach to I.T and the cloud. Jon and Pierre discuss how to convince people within the organization that these changes are worth it, how to set meaningful KPIs during periods of transformation, and what’s next for Industrial Alliance. 



• (00:01)- Jon’s introduces Shift and Pierre Miron
• (02:02) - Pierre explains how he established the digital ambition of IA when he first joined
• (05:16)- Pierre discusses why I.T is central to the transformations at IA, and to business transformation generally
• (07:32)- Pierre explains his current role of Chief Growth Officer 
• (12:03)- Jon and Pierre discuss navigating the ramifications of large transformations on company culture, and how to set meaningful KPIs for a transformation
• (16:52)- Pierre explains Industrial Alliance's growth strategy 
• (21:15)- Pierre dives into how he implemented key transformations, and his strategy for getting executives on board
• (23:56)- Pierre explains how to get buy-in from employees who don’t think change is needed
• (26:50)- Jon and Pierre share their closing thoughts and conclusions