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If I had a dollar for every time that someone had told me in my entrepreneurial journey how over saturated the candle market was then I would be a rich woman and wouldn’t need a candle business in the first place! 

And the while the reality was that I was in an over saturated market, the candle market is growing year-over-year and I really just needed 1% of this market to be successful.  

And that leads us to the question of how do you stand out in an over saturated market so that you can be part of that 1%? 

Today, I’m sharing 5 strategies that will help you differentiate your brand so that you can stand out in a highly saturated market. 

So, if you are ready for 5 powerful strategies that will help you differentiate your products in an over saturated market press play and let’s get ready to stand out from the crowd! 

Resources: 

How to use consumer market trends to build your product-based business 

https://andeehart.com/episode113/ 

Counter-Cultural leadership principles with David Mikentinac 

https://andeehart.com/episode109/ 

Episode Highlights: 

• Strategies to differentiate your product in over saturated markets 

• Understanding your unique selling proposition (USP)
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• Tips for developing a strong USP 

• Elements of a strong brand identity 

• Building credibility, trustworthiness and expertise 

• Leveraging social proof 

• Innovating your product offerings 

• Creating engaging content  

Check out my collection of business resources for women entrepreneurs: https://andeehart.com/resources

Interested in joining the She Sells Differently Coaching Community?

She Sells Differently is a monthly coaching community that brings you a monthly dose of creative sales & marketing trainings for your product-based business to help you increase revenue and maximize profits.

Click the link below to join the waitlist and be the first to know when the doors open next!

https://andeehart.com/membership

Connect with me:

https://andeehart.com

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LinkedIn - https://www.linkedin.com/in/andeehart

Email – [email protected]