Jon Davis
Shape the ConversationEpisodes
Episodes of Shape the Conversation
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We're back for a special episode! Big thanks to Kirk Williams of Zato Marketing for joining Nicole and Jon. In this episode of Shape the Conversation, Kirk provides his perspective as a PPC agency owner and we (Nicole and Jon) compare it to our
Nicole and Jon have been in the business of PPC Management Software for many years and know all of the in and outs, dos and don'ts associated with choosing the right platform for your PPC agency. Nicole and Jon cover topics like:What is and isn
On this episode of Shape the Conversation we invited the great, Michael Mack, into our set to tell us all about his new LinkedIn post titled, "Accountability & Freedom". Michael and Jon cover topics like:What does it mean to be accountableThe w
Every day users are seeing hundreds of ads while they play apps. There is no saying how many of the ads that are seen are fake or real. A BuzzFeed article, written by Craig Silverman, sheds some light on one major act of ad fraud that resulted
You have an amazing new idea. No one has ever done anything like this before. But can you get it in front of anyone to get validation that it is that great of an idea? Is anyone searching Google for the solution you’ve created?Nicole and Jon ha
We believe an important first step to any project is to have a clear vision of who your customers will be and what problem they will solve your solution. Knowing this will help you set appropriate goals and build solutions that actually get use
Jon is a big fan of Steve Blank and his concept of “getting out of the building” to talk with your customers. Routine conversations with your customers can strangely be one of the toughest habits to maintain. people are busy. Once a month or ev
LinkedInShould be on the short list of consideration for any marketers selling a B2B product. The combination of an exploding audience and rapidly improving ad targeting options is driving a lot more advertisers to consider investing in the pla
As Nicole puts it, the ultimate threat to most companies is 'losing the eyeballs'. This is especially true for networks like Google, Facebook and LinkedIn which command huge percentages of people's attention. These networks build features and n
We highly recommend you read through Raskin's writing on LinkedIn to pull out all the nuance for yourself. But in our eyes his post, "The Greatest Sales Pitch I've Seen All Year" is the place to start. Nicole and Jon broke down the 5 elements t
With an emphasis on empathy, vulnerability and transparency Rand's writing style allows readers to see the good, the bad and the ugly of his experience. Rand is undoubtedly one of the pivotal figures in modern digital marketing. Moz's early suc
People seem predisposed to resist advertising and marketing because they don't want to feel manipulated. People also tend to lump all advertising in with the worst advertising they are exposed to. Nicole and Jon dug into people's relationship t
Nicole and Jon covered a bunch of ways to improve the communication channels and influence you have over the management of your company including:The importance of knowing your boss's motivations and goals when pitching them an idea.The importa
Under Julie Harrelson's leadership, Cascade Angels has become a go to place for early stage companies looking seed funding in the Northwest. It's no mystery as to why. Julie and her investors have a reputation for being extremely founder friend
Facebook has undergone scrutiny and allegations regarding their business and Nicole and Jon cover many topics around them like:The congressional hearings and Zuckerberg's message to congress about advertisingThe "core" of Facebook's revenueHow
Michael talked in depth about how he views growth, marketing and competition. The reality is,"If you don't grow, you die in the beer business." - Michael LaLonde, CEO, Deschutes BreweryThe status quo isn't an option for Deschutes and craft brew
Michael talked about how he found his way to Bend and a lot of the core values that make Deschutes Brewery tick. He believes deeply that,"When an individual works for a company and they can have an impact on that company they are much happier."
In this episode, Nicole and Jon cover a bunch of topics surrounding Google/Alphabet including:Jon's blog post, "Still the Best Analogy for Google's Business Model I've Ever Heard." (Here is Jon's self proclaimed 'heroic tweet' about it)They tal
In this episode, Jon and Michael go through three defining events in Michael's career and how they demonstrate his core beliefs. Event #1 - Leaving Bain to Found a CompanyIn his 30's, Michael made the decision to leave his consulting job at Bai
It's common to hear there are ‘riches in niches’. But you should be on the lookout for signs that indicate maybe you should look beyond whatever niche you find yourself in. Jon and Nicole talked through some of the indicators there might be go
Happy Independence week! In 1776, America made a big decision that changed history. In this episode, Nicole and Jon covered how to think through making big changes that will influence your personal history. Along the way they talked about:The r
Jon and Nicole talk about how they define the different types of chatbots and the massive changes that may be ahead as chatbots become even more prevalent. Chatbots as a whole new realm of conversion rate optimization (CRO)Are forms dead?Chatbo
There has been a lot written about voice search but one of the most well thought out points-of-view we have read is Ian Lurie's article, "Beware: Voice Search Isn't That Exciting."We highly recommend reading Lurie's work before listening to thi
Mary Meeker's 2018 Internet Trends Report. Jon and Nicole cover the top 20 most interesting slides according to them. Click the links to follow along:Follow along using the the original slides: Internet Trends 2018Follow along with our YouTube
Managing your stress and emotion is one of the most important things you do during your workday. Not reacting in the moment to every good or bad event gives you space to make better decisions. But it's not easy when things get tough. Jon and Ni
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