As the world becomes increasingly non linear and complex, there is an increasing trivialisation of certain systems such as markets, management and so on that overrides logic. There are so many formulaes being thrown at us from every direction such as 4Ps of marketing, 7Cs of success or even economic conditions which are taken as de facto rules an standards which are not possible to deviate. We humans fall prey to such trivialisations and have to remove our blinders to detect and ignore such dubious arguments.