Can publishers thrive on the web? How can publishers optimize their content for SEO?  

Wix’s Mordy Oberstein and Crystal Carter are back to discuss digital strategies media publishers use to grow organic traffic across the web. Learn ‘rigging’ tactics publishers should avoid and why they will only hurt your brand. 

Giselle Navarro of HouseFresh joins to weigh in on the SERP landscape for small to mid-sized publishers. 

Content marketing consultant, Alli Berry, also stops by to give further insight into the overall web health of the publishing community.

Learn why publishers are turning the page to digital as we evaluate the environment of media publishers on Google this week on the SERP’s Up SEO Podcast! 

Key Segments

[00:02:47] What's On This Episode of SERP's Up?

[00:04:59] Focus Topic of the Week: SEO For Online Publishers

[00:23:35] Focus Topic Guest: Gisele Navarro

[00:30:43] The Great Beyond w/ Alli Berry

[00:40:02] Snappy News

[00:52:46] Follow of the Week 

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Gisele Navarro

Alli Berry

Louisa Frahm

Resources:

SERP's Up Podcast

Wix SEO Learning Hub

Searchlight SEO Newsletter

Wix Studio

Wix Studio YouTube

Housefresh

News:

Google AI Overviews Are Here To Stay With Improvements - The Ray AIO Update

Secrets from the Algorithm: Google Search’s Internal Engineering Documentation Has Leaked

How SEO moves forward with the Google Content Warehouse API leak

Google March 2024 Core Update Case Study: A tale of four tremors, reversals, and a great example of the counterbalancing of systems