Through strategic messaging and storytelling, you can create marketing and sales copy that attracts and engages ideal prospects, creates a strong brand connection, and drive more move ins, occupancy and revenue. From optimized website content

10 - The Down & Dirty Truth of What it Takes to Grow Occupancy Quickly w/ Ben Rizzo

Jul 12th, 2016 30m 9s

In this interview I speak with Ben Rizzo, Director of Community Sales & Leasing with Senior Management Advisors who operate 18 assisted living and memory care communities throughout Florida. Today, you will learn what it takes to move the need

9: What Metrics You Should Measure w/ Erin Hayes

Jun 22nd, 2016 35m 29s

Data… Metrics… How important are they? Never has there been a more important time to understand metrics and the impact they have on your business as it relates to occupancy and revenue. In this session, I interview Erin Hayes, founder and Chief

How To Get Your Staff to Take Ownership w/ Jill Nelson

May 18th, 2016 36m 58s

First impressions are vital in the senior care business yet as an industry we do a very poor job of answering our phones, which results in millions of lost revenue and even worse; unimpressed customers. So how do we solve this most basic proble

7: Why You Should Make Your Business All About People w/ Jamey Richardson

May 3rd, 2016 28m 14s

Jamey Richardson, CEO of Gulf Coast Healthcare. One thing has stood out to me: the incredible culture.Brian Chesky, CEO of Airbnb, has said that “culture is simply a shared way of doing something with passion.” Establishing a culture may be t

6: How to Sell Senior Living Communities to the Modern Customer w/ Shamim Wu

Apr 19th, 2016 33m 11s

Those of us in the senior living industry (or any other) are selling to a very savvy audience. As people are sold to by increasingly sophisticated companies in every area of life, we have to match that sophistication.Today’s guest is a great p

5: Senior Living Executives: Here’s What Sales Managers Need From You w/ Diane Sullivan

Apr 5th, 2016 17m 52s

The sales process in senior living has changed dramatically.Sales managers are having to do twice the work to reach the same levels of occupancy they had just a few years ago.That work can be made much easier when sales counselors and executi

4: Executive Director Leadership: Owning Occupancy w/ Sheila Benn

Mar 22nd, 2016 21m 11s

I like to say, “Give me a strong executive director, and we can fill the building.”It’s true. But “strong” means having a director who is engaged on every level—including sales.Today’s guest is Sheila Benn, Executive Director at Pacifica Seni

3: Why Customer Service Is More Important Than Amenities w/ Donna Cutting

Mar 8th, 2016 31m 48s

The trend in senior living today is to model ourselves after the hospitality industry. But is that the best way to go?Today’s guest is Donna Cutting, Founder and CEO of Red Carpet Learning Systems. Hear Donna’s thoughts on why sales will neve

2: How to Get a Fresh Perspective on Your Senior Living Business

Feb 9th, 2016 31m 46s

Senior Living CEOs have to learn to take time to work on their business instead of in it. That’s one of several great topics of discussion in today’s interview with Todd Novaczyk, Founder and CEO of New Perspective Senior Living.Listen in to

1: What is The Senior Living CEO Show?

Jan 28th, 2016 6m 25s

The Senior Living CEO Show is a podcast dedicated to helping Senior Living executives drive occupancy, revenue, and net operating income.Episodes will feature guests interviewed by Traci Bild, the industry's leading sales and marketing expert.

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