This week I am going to be in Las Vegas for the amazing event so please enjoy this encore addition of Selling on Azon radio. How to differentiate your product from your competitor's products? Yesterday we talked to Jack Lagory, Jack talked about his trials and tribulations. Getting started on Amazon, today Jack is going to continue his story and tell you about a very creative way that he differentiates his product from his competitors which allows him to sell his product for as much as 3 and a half time of what his competitors sell the exact same product for. So Jack tell us about that item that you found.