When the growth in your business has stalled, it's time for new leadership and a new strategy. General Manager Alena was appointed and she tripled her business by doubling down on product and culture...

Axial Training's growth had stalled. But by appointing a new General Manager who had a vision for what the business could become, Axial had it's growth potential unlocked.

In the following 8 years, Alena Smith doubled down on product and culture, which led to 350% growth and material competitive advantages in it's market.

I don't know many owners who would be unhappy with those kinds of results from a General Manager they'd appointed!

This week, I interview Alena's to extract the lessons she learned in turning Axial around.

Here are the highlights of this week's episode:

05:04 - Alena’s story

07:01 - The Axial business model

14:31 - Differentiating on “how” you deliver, when you can’t on “the what”

20:07 - What did Alena double down on to build a competitive advantage?

30:28 - The importance and challenge of saying no to opportunities when scaling

33:29 - Stepping back and letting your team find solutions

45:46 - Figuring out what type of leader you want to be

------------------------------------------------------

Watch or listen to full episodes on:

Spotify: https://loom.ly/NuK50WA

Apple: https://loom.ly/-oy8jL4

YouTube: https://loom.ly/u_vibuw

ScaleHQ website: www.ScaleHQ.com.au/90

Visit our guest:

LinkedIn: https://www.linkedin.com/in/alena-smith-02106541/

Website: www.Axial.edu.au

#BusinessPodcast #GrowthStrategy #BusinessDecisions #Leadership