Episode Transcript
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0:12
Welcome back to the RV shenanigans podcast
0:15
brought to you by liquified . My
0:17
name is Ryan and , along with my wife Lauren
0:19
, we are Millers in motion . We've
0:21
been full timing now for about two years
0:24
and loving every second of it in our
0:26
Alliance Valor 44 v 14 . Thank
0:28
you so much for joining us this week . We do still have
0:30
a couple of episodes coming to you from the
0:32
Florida RV Super Show , and this one
0:34
we are very excited about . We got
0:36
to sit down with Vice President
0:39
of Customer Service , mr Bill Martin
0:41
, from Alliance , as well as the Director of Marketing
0:43
, joe Mel , so
0:45
both of those guys we've gotten to become a little
0:48
bit close with . As our time with
0:50
Alliance At the show , we actually became
0:52
the newest Alliance ambassadors as
0:54
well . So just know that before this
0:56
we didn't know that we were becoming ambassadors quite
0:59
yet , and then that happened kind of after
1:01
some of these podcasts . So , with that being
1:03
said , I want you to know that we don't necessarily pull our
1:05
punches when it comes to Alliance . We actually judge
1:07
them a little bit harder because of
1:09
that , because we have our standards that we want
1:11
to uphold , and so I want
1:13
them to hold them with us , and so because
1:16
of that , they don't necessarily
1:18
censor us in any way , so
1:20
I don't pull my punches when it comes to that . So , with that being
1:22
said , we do have a trip up to Elkhart
1:24
plant here pretty soon and I will have the opportunity
1:26
to sit down with a few people from Alliance again . So
1:28
if you have any questions , do
1:31
us a favor , shoot them to us , either through Instagram
1:33
over at at Millers in Motion
1:35
, on Instagram on the direct messages
1:37
, or you can shoot us an email at info at Millers in
1:39
Motion . Also , before we get into the
1:41
interviews , I do want to ask another
1:44
favor . If you could please do me a favor
1:46
, if you're listening to this on your favorite podcast
1:48
platform , if you could please rate and review the
1:50
podcast . We would greatly appreciate
1:53
it . That's how podcasts kind of
1:55
work . A lot of people know how YouTube works you hit the like
1:57
button , you comment on things and that helps
1:59
the algorithm out On the podcast side , honestly
2:02
, just leaving a review and
2:05
an actual right , right , a review , just you
2:07
can literally just say we love the podcast
2:09
. That's all you have to say . You can do something really
2:11
simple , but that's what kind of helps
2:13
drive podcast analytics . So we
2:16
would greatly appreciate that , as we are trying to grow
2:18
the audio only side . We do love our YouTube family
2:20
and we are here , but we are also trying
2:22
to grow this over on the audio side . Thank you . With
2:25
that being said , I'm
2:27
not gonna waste any more time . We're gonna take
2:30
a quick little break and then we're gonna dive in to
2:32
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. So just out of
3:48
curiosity , this is kind of a both of you question
3:50
again . But what about Alliance
3:52
RV itself ? Had you
3:54
excited , I know , bill , you kind of came on when
3:57
it was in formation . Is my understanding of
3:59
the timing there ?
4:00
Yeah , I was actually at Ryan and Chloe's first hire .
4:02
Okay .
4:04
Actually shows their dedication to service as well .
4:06
Right .
4:07
And our first meeting was kind of ironic , being a 20-some
4:10
year marketing veteran , they
4:12
were talking with me like , hey , we want you on the team , but
4:14
we got a little twist for you . We want you to run service
4:16
. Okay , I'm interested , tell
4:18
me more . But they had saw the way
4:20
that I had handled customers and worked with people
4:23
. I have kind of a unique twist on how
4:26
we address consumers and such . And they said you
4:28
know , we like how you do , that we believe
4:31
we can hire the technical experience to help back you
4:33
up . And that's exactly what we did . Is we
4:35
just ? We found great people that I
4:38
don't know everything , but I know a lot of great people
4:40
, sure , and that's how we've kind of built our service team
4:42
, yeah , and from the outside
4:44
.
4:44
Obviously . I was with the different OEM when Alliance
4:47
started and I was very
4:49
. I recognized it right away
4:51
like , oh , alliance is doing something different here and
4:54
I saw them and I saw them growing in popularity
4:56
. I was able to sneak in your
4:58
Alliance RV group , wow . So
5:02
I had some eyes . I had some eyes in
5:04
there and I just was watching
5:06
it from afar and I was always
5:08
very impressed . I was not
5:10
looking to leave where
5:12
I was and it was actually
5:14
my wife that convinced me to answer the phone call from
5:16
Jeremiah and so
5:19
I answered it and we ended up getting
5:21
coffee or lunch or something . See
5:24
a theme with the coffee here . Yeah
5:27
, coffee kind of runs along .
5:28
We're filled by caffeine , yeah
5:30
well , you almost have to be building RVs
5:32
, right ?
5:33
It's gotta be something .
5:34
Yeah , very cool . I'm
5:37
going to shift a little bit into customer service
5:39
first and then we'll kind of come back to Joe , what
5:41
you do a little bit more . But what
5:44
? What are some of the biggest challenges
5:46
, bill , you face with ? Because in
5:48
customer service , with from the RV manufacturer
5:50
side , because that's a whole pile
5:52
of stuff there ?
5:53
Yeah , it certainly is . I
5:55
guess the biggest thing we face is every RVer
5:58
is different , every situation
6:00
is different , and one thing that I've historically said
6:02
is there's not a one size fits all
6:04
service solution , and I think our industry has let
6:07
some consumers down historically by
6:10
just trying to put everything into a box and say here , here's
6:13
your avenue , go this way . If
6:15
you haven't , if you have an issue with your coach
6:17
and I think that's where our team has excelled as it
6:19
all boils down to communication we're willing to
6:21
pick up that phone . You've seen us publicly
6:23
on our social media pages . We're willing
6:25
to address the hot topics . If someone's
6:28
had a concern and is publicly airing their concern
6:30
, we will address that head on Right
6:32
and just get creative . How
6:34
can we help you in your situation ? Are you full
6:36
time ? Can we get it to a dealer ? If
6:38
you can't , are you a little bit handy ? Can I send
6:40
you the outlet to replace it ? There's
6:43
just different ways to do it .
6:45
Yeah , absolutely . In fact I was going to ask do you ever
6:47
sleep , bill ?
6:49
You know what it's planting the seeds
6:52
. When we started the company , the first couple of years , it was really
6:54
a grind of a lot , a lot of hours , but
6:57
I feel like what we've done Alliance is it's
6:59
not just me , it's not just Joe or Ryan
7:01
and Coley , it is a community of owners , right
7:03
? Um ? You see , on these
7:05
social media pages , our owners heck
7:08
. Most of what I know I've learned from the owners , but
7:10
it's we're not afraid
7:13
to take great ideas from other people . I
7:15
mean , we don't know everything , but , as I said earlier , it's
7:18
who you know . Can we , let's , let's
7:20
, find those resolutions and we , our owners
7:22
, step up big time , time and time again , help
7:24
another owners out .
7:25
So really , because we were talking to Jeremiah earlier
7:28
and we talked about kind of customer driven features
7:30
on the rigs before they obviously
7:32
get to the owners , and the design process that
7:34
you guys go through , so realistically you
7:36
kind of do a very similar thing in the customer service
7:38
side as far as leaning on them . It's just not customer
7:41
driven features anymore , it's just customer driven solutions
7:44
almost , whether it's service , solutions , modifications
7:47
and all that stuff .
7:48
It's just a great community of owners
7:50
helping owners , us as the
7:52
manufacturer . We're heavily engaged in it . I think
7:54
that's what makes it work . Is , you know
7:57
, and you will find our social media pages are
7:59
quite active , good , bad and otherwise
8:01
Sure , but I think that's because we engage . If
8:03
we didn't engage , you're just speaking in the
8:05
thin air and not getting a reply . So
8:07
why would you continue to comment
8:10
on those pages , right ?
8:11
And I think what's important about that , coming in from like
8:13
a marketing angle , is , you know
8:15
, bill and his team have done a significant
8:17
, significantly great job
8:19
at listening to the consumer
8:22
and that ultimately
8:24
leads into great features that are put into
8:26
our campers because , we listen and there's
8:28
the features are so driven for camping
8:30
and that build team
8:32
just does a phenomenal job at that . And then for
8:35
Ryan and Cole and Jeremiah and the production
8:37
team to listen to the customer service team
8:39
is you know , I haven't experienced
8:41
it before Alliance Right .
8:44
Well , I think one thing that's cool too is in
8:46
those owners groups and the Alliance
8:48
group , when there is potentially a
8:50
negative thing that comes
8:52
out , I've noticed that Bill especially
8:54
you , you're one of the first , or someone from the team
8:56
is one of the first , to try and spearhead it . But
8:58
I never see those go away . You
9:01
seem to leave them all up , and I don't know if that's
9:03
Joe or Bill , whoever , but but you leave
9:05
it up and then you just have a conversation underneath
9:07
. And that's as an owner
9:09
that I appreciate that , because even
9:12
though that person got maybe a little hot , and
9:14
whether they were in the right or the wrong , I got
9:16
to see the resolution of it . So even if there was
9:18
a potential problem in there , he just got
9:20
, let's say , over excited about it . There's
9:23
still that resolution , and so you get to kind of see
9:25
, like you said , the good , bad , the ugly , everything
9:27
in between regardless .
9:29
It is . You know , as we grow it gets harder and harder
9:31
to every comment up there you have some people that
9:33
are just intent on stirring the pot
9:35
with no constructive reason . But if you've got a
9:37
constructive concern , we want to hear
9:39
it . We need to hear it Right . I mean , we
9:42
don't know if something has failed unless someone tells us
9:44
. So we've got all sorts of channels for our
9:46
customers that , from a customer service standpoint
9:48
it back to its communication
9:50
right . Whether it's a social media page , whether
9:53
it's my cell phone , whether it's Ryan or
9:55
Coley's , we've got a team out there . We want
9:57
to hear from you . However , we can hear from you . Let's get this
9:59
taken care of .
10:00
So we've kind of touched on this in passing
10:02
when we've been talking about this last question , but maybe
10:06
from the beginning to now , what has
10:08
been those things that really sets Alliance
10:10
apart ? Because you guys seem to just do customer
10:12
service better than anybody else . The industry coming
10:14
from someone that's owned a different brand
10:16
.
10:17
Well , I truly think customer service everyone's
10:20
focused on the back end , but I think you'll
10:22
see I'm here working the show along with Ryan
10:24
and Coley . It's not about just after
10:26
the sale how do we take care of you or when you're in warranty
10:28
, how we take care of you . It's before you
10:31
purchase . I think you're going to find we're a personable . I
10:33
think we're a fun group . I mean , rv is
10:35
about having fun , so why can't we have fun during
10:37
the buying process and the educational process ? Once
10:40
you purchase it ? Let's have fun . We have rallies
10:42
that are just amazing
10:44
across the country . We're getting hundreds of
10:46
units at some of these rallies now , but
10:48
you're buying more than an RV with Alliance . I truly
10:50
believe that .
10:52
Yeah , to add on to that , you know
10:54
, the service side , the
10:56
customer service side , the sales side , the dealer
10:59
relations side , is all part of building
11:01
the community . We all have to be on the same page
11:03
, firing as a clean engine to actually
11:06
continue to grow , and I
11:08
don't believe there's any other manufacturer that's doing
11:10
that right now at our level . Where
11:12
the community I mean we have 120 volunteers
11:14
here at this Tampa show yeah , yeah
11:16
well over 100 and one idiot podcaster
11:19
. I wasn't going to say anything
11:21
. Thanks , man , I thought I went without saying . Well
11:23
hey OK .
11:24
Bill you're muted for the rest of the day . I've
11:27
been banned .
11:29
But that speaks to the level
11:31
of work that the team has put on
11:33
at all aspects
11:36
of Alliance .
11:36
Well , and I think too and Bill , I don't know if I've shared
11:38
this with you , but and Joe , I know I have . But you
11:41
know , last year we had our other
11:43
brand still and you know we come
11:45
, we came and hang out over here for a little bit , because
11:47
I've learned especially at shows you can
11:49
really tell a lot about a company just by watching
11:51
them function at a show , because these are kind
11:53
of pure chaos , and so if it
11:55
seems to be working out , even if things are changing
11:58
and everyone's pitching in , then that's a good thing . And
12:00
what I was most impressed with last
12:02
year was watching Ryan
12:04
Cully , joe yourself , bill yourself
12:06
, rob , everybody else , ab , jeremiah
12:09
, and literally moving things around , always
12:12
actively talking and always out . There's
12:14
a lot of other brands out there that you're not going to see
12:16
. I know they might not have owners because they're
12:18
publicly traded , but you know , your president , ceo
12:21
, the kind of equivalent positions you guys have
12:23
with Alliance . You don't see them at these things
12:25
, and so that went a long way
12:27
for us to say , yeah , we definitely want to buy
12:29
into this company as owners .
12:31
A lot of these companies , other brands , their
12:33
owners will come in for a day or a night and just
12:36
kind of do a fly by and make sure that
12:38
everything's up and running and then head back out . We're
12:40
here for the hall , we're here for the duration
12:42
of the show and it's important to us , it's a
12:44
homecoming for us . We love to meet with
12:47
existing allies , prospective
12:49
new allies , and it's just a fantastic time .
12:51
We get a lot of ideas out of this show
12:54
. This is another chance to listen to consumers
12:56
and what the current buyer wants to see .
12:57
I was going to say every time I see Jeremiah he's
12:59
talking to somebody and taking a picture of something . So
13:04
just out of curiosity , any
13:07
prospective buyers out there , from a customer
13:09
service perspective , is there something you
13:12
really wish that they knew ?
13:14
I just want to know they want them to know
13:17
that just when they leave the dealership they're
13:19
not alone . You have so many customers that are afraid
13:21
once they leave the dealer . What am I going to do if I have a service
13:23
need ? Many of our dealers are great
13:25
that can get you taken care of , but you're not on your
13:27
own with many avenues to get a hold of our
13:29
team . Most
13:32
people's initial reaction when something
13:35
happens from a service perspective is to freak
13:37
out a little bit , and that might . Let's
13:39
stay calm . You know , keep calm . But
13:41
in all seriousness , we've got your back . It is amazing
13:43
how many things are not as big
13:45
an issue as it may come across . I mean , if
13:48
you build a house and someone
13:50
puts a hole in the drywall , there's no need to freak
13:52
out . That can be repaired . It
13:54
good as new , it doesn't mean it's a used
13:56
house . There's a lot of things
13:58
that can easily be fixed . Don't panic . Let's get on the phone
14:00
, let's figure this out . Let's get you taken care of and get you
14:02
back to camping .
14:04
So there's a lot of crossover between marketing and
14:06
customer service , because you guys market
14:08
, obviously you market to prospective buyers
14:10
, but you also do
14:12
quite a bit of things on the backside to
14:14
market to current owners . And I'm bringing
14:16
up specifically what you Know Wednesday
14:19
. And so
14:21
where did what you Know Wednesday even come from
14:23
?
14:24
So it was my idea . I
14:27
came to Bill and I was like Bill , we need to do short
14:29
form content that just it's
14:31
just little tips and tricks on
14:33
taking care of your coach . How
14:35
can just little things that ? And then we
14:37
base it off of , I think , just some frequently asked questions
14:40
that your team gets right , bill .
14:41
Yeah , it absolutely is . I have my team
14:44
bringing ideas . The sales team is bringing ideas
14:46
. Hey , can you do this ? Just quick tips
14:48
so that people don't have to freak out when they get to their
14:50
campsite . And oh , this happened . Here's
14:52
the answer .
14:53
Yeah , it's a silly name but you got to do that
14:55
. Of course we did that one video
14:57
. Hey , we're Aligns . Of course we come up with silly
14:59
names for our marketing videos and
15:03
just wanted to make it easy to watch
15:05
under 60 seconds and stuff
15:08
that would just be like , oh , I forgot
15:10
about that or hey , I didn't know that Education
15:13
will type stuff . So that's one of the pillars
15:15
of marketing that I have is education
15:17
, and how can we provide a better ownership experience
15:20
, which I think can kind of get into
15:22
our Alliance empowerment ? That
15:25
we do , and we do also a lot of long
15:27
form content like we've shot , like how to change
15:29
your window and how to manually control your awnings
15:32
, and I mean air
15:34
conditioner stuff and winterizing
15:37
winter we shot a lot of winterizing videos
15:39
, yeah . So we're
15:41
constantly connected
15:43
at that level , because marketing is more
15:46
than just growing the brand . It's
15:48
also taking care of the brand and the people that are
15:50
invested into the brand , and so
15:52
you know I'm really involved with Bill's team
15:54
on the community side you know we got
15:56
the ducks and alligators and you
15:58
know people like to do that Just the community
16:01
building pillar as well .
16:03
As far as your job goes , there's a bunch
16:05
of different sections of it and that kind of
16:07
owner empowerment is just one sliver of the pie
16:09
, essentially 100% .
16:10
Yeah , I mean marketing is I've said
16:12
this to Bill before but marketing is weird because you
16:14
kind of have to touch everything
16:17
in a weird way and you
16:19
want to make sure you have your kind of you know , pulse
16:21
on the beat and so that way
16:24
you can react quick or be
16:26
proactive on what you're going to do so
16:28
that the consumers can find you first .
16:31
So is there any ? When you guys are talking about
16:33
things for owners whether it's owner empowerment
16:35
, the what you know Wednesdays and we'll talk a little
16:37
bit here and a little bit about the Alliance Academy
16:39
do you guys ever pinpoint stuff
16:42
that you notice starts to become a problem , like
16:44
from the groups , and say , oh , we really should probably
16:46
should make something on this because it seems to be stirring around
16:49
? I can't from developing
16:51
our product and our company , and all that , it's
16:53
all been driven by the consumer .
16:54
100% .
16:56
You can have another answer to something , it's okay .
16:58
I'm just kidding .
16:59
There isn't another answer .
17:00
No , and that's the best part about it actually
17:02
, we don't run around thinking we're the smartest people
17:04
in the room . All you got to do is listen
17:06
. Yeah , 100% , our
17:08
viewers will tell us what you want .
17:10
Yeah , very cool , we both
17:12
come to each other's offices . Hey , we saw this on the group
17:14
, or we got emailed this . What do you think about making
17:16
a video sometime this week or next week , and we'll
17:19
get it done . We shoot it quick and we get it up quick
17:21
.
17:22
So just out of complete curiosity . Then we
17:24
were talking about the term owner empowerment and
17:26
I think everybody has their own idea
17:28
of what that actually is . But if
17:30
you guys don't mind , from the alliance perspective , what
17:32
does that really truly mean to
17:35
you guys ? What does that translate to actual
17:37
things ?
17:38
That is empowering owners to enjoy the RV
17:41
ownership experience .
17:42
Literally just change the words backwards . That's all
17:44
you said there . Hey , when it's good
17:46
, it's good , right .
17:48
That is , the more confident you are in
17:50
your traveling experience , the more confident
17:52
you are when you get where you're going and the
17:55
slide goes part way out . If you
17:57
understand , the battery is going to be
17:59
the first place to check . The panic
18:01
doesn't need to set in . You're going to be
18:03
a happier customer . We
18:06
have not been perfect by enemies . We've had some quality concerns
18:08
. But even if it's not a quality concern just
18:10
understanding your coach there's a lot to it . A
18:13
two or three year veteran is going to know a whole lot more
18:15
than that newbie out for the first month as their
18:17
coach . So again , don't panic
18:19
. We have these owner empowerment stuff . If
18:21
I've seen a lot of questions asked on something , we're
18:23
creating videos on it so
18:26
they can get answers quickly . You don't have to wait a day for
18:29
a response . You have access to it right now
18:31
.
18:32
In a sense , it's empowering the owners
18:34
to be self-reliant .
18:38
That goes into . You guys were one of the
18:40
first manufacturers to partner with a third
18:42
party , the NRVTA , and
18:44
actually create the fundamentals
18:47
class that's alliance specific . Did that
18:49
come from the same mentality
18:51
and just taking it a step further , or where did that develop
18:54
from so ?
18:54
actually Rob Boyer has helped spearhead
18:57
that , but he was our first
18:59
Tampa show in 2020 . He ended up purchasing
19:01
a 370FB and the very
19:03
next year he met Cole and I for breakfast
19:05
at the Hard Rock Cafe . We
19:08
met for breakfast and he laid out this PowerPoint presentation
19:10
of ideas . He was a tech by
19:12
trade , military veteran , just an all-around great
19:15
guy and a product owner , and just said , hey , I want to
19:17
be a part of this , I love what you guys are doing as
19:19
an owner and just as an RVer in general
19:21
. So he's the one that really spearheaded that
19:23
and he's the one that coined the term owner
19:25
empowerment . As soon as he said
19:27
that , it just resonated with me
19:30
of that's exactly what we want to do , yeah
19:32
.
19:33
So if you guys don't mind , can you explain a little bit more about what exactly
19:36
that is ? When alliance owners
19:38
kind of get together , it's because of cut and go
19:40
down to the NRVTA and do that class together , because
19:42
obviously it's what they do a
19:45
lot of , but it's also kind of a rally
19:47
in its own odd way .
19:49
Yeah , I'd say there's a number
19:51
of allies that travel together , whether it's NRVTA
19:54
or rallies or otherwise , but so I
19:56
was fortunate enough to be able to attend this last
19:58
one . I don't want to
20:00
misspeak . I think we had about 40 units there of
20:02
owners who paid . It's a college
20:04
type course to
20:07
become techs , inspectors , whatever . There's
20:09
different levels and types of classes
20:11
, but just educating themselves . Some of
20:13
those owners just wanted to do it for personal gain . Some
20:16
of it are doing it so they can have a part-time job
20:18
when they're out on the road . I feel they're retired , but
20:20
not fully retired . They want to work 10
20:22
or 15 hours a week . What a great way , as a technician
20:24
, to kind of work as much or as little as you want to , and
20:27
not just on alliance units , but All
20:30
. Rvs .
20:32
So Then , what is the difference
20:34
in the Alliance Academy and what I just talked about
20:36
at the NRVTA ? Where does that separation happen
20:39
?
20:40
NRVTA is a global
20:42
for any brand of RV . They discuss
20:44
refrigerators that we don't use , that could be in
20:46
motor homes , travel trailers or wheels .
20:48
Oh , so they don't necessarily pinpoint on this
20:50
Alliance paradigm . Has this fridge in it ?
20:53
This is RVs in general and that's what the
20:55
Alliance Academy is is it's pinpointed
20:57
into our product .
20:59
Very cool . So how do you guys ? Because obviously
21:01
you have the National Rally . That's grown bigger
21:04
and bigger every year . I got to go to it last year
21:06
. Bill got his fun little sign
21:09
.
21:09
Hey Bill , I got a question for you .
21:11
By the way , how many times in a day do
21:13
you think you hear that ?
21:15
I heard it four times a day already .
21:17
Already , just me . Well , I said it five times just
21:19
for the fun of it .
21:22
That reminds me of those Snickers commercials . Better
21:24
grab a Snickers . Is gonna be a while .
21:26
Yeah right .
21:27
Now you know what you do hear that
21:29
a lot , but it goes back to listening .
21:32
Yeah , so how much ? Because the rally obviously is
21:34
kind of a combination of things . So
21:36
if you guys don't mind talking a little bit
21:38
about that , because it's again it's a marketing thing
21:40
, because you're trying to bring owners together , it
21:43
shows how that's grown , it's
21:45
a little bit of owner empowerment . While you're there
21:47
, it's a little bit of fun . It's a lot of bit of fun .
21:51
It's a lot of bit of fun . So I'll
21:53
say from the very beginning again talk about being customer
21:55
focused . We hadn't even been in business
21:58
a year yet . We launched in January and
22:00
it came to be about March or April and I went
22:02
to Kole and said hey , what do you think
22:04
we could pull off a rally our first year in business
22:06
? He didn't even bat an
22:08
eye . He says absolutely , spend what
22:10
you need , let's make sure these people enjoy themselves . We
22:12
ended up having about 55 , 56 units
22:14
show up for a new manufacturer . That's
22:16
just unheard of , right . But Kole
22:19
and Ryan from day one have just understood the power
22:22
of engaging the consumer and
22:24
let's be a part of something , not just another company
22:26
. And that spans into
22:28
our service realm as well . You're
22:30
not talking to Alliance , you're talking to Bill , you're talking
22:33
to Kevin , you're talking to a
22:35
person . I want it to be personal . If
22:37
we're going to have heated discussion , let's talk
22:39
person to person , not
22:42
company to person .
22:43
Right , yeah , exactly . Awesome
22:45
guys . Is there anything that you would
22:47
want anybody to know from both of y'all's positions
22:49
with Alliance that we haven't touched on today ?
22:52
The Miller's motion are amazing people
22:54
Absolutely .
22:55
That didn't cost me hardly anything . Yeah
22:58
, definitely , give me later .
22:58
Definitely follow them . I
23:01
would also recommend that if you are
23:03
looking
23:05
or researching or trying to decide
23:08
what product you want to get in what
23:10
RV you want , to go with research
23:12
, all of Alliance's social media Research
23:15
, our brand ambassador social media , miller , motion
23:17
wayward wags Venturesome
23:19
couple , the Irene
23:21
Iron Travels there's
23:23
a couple more but research them and see what they're
23:26
saying and what they're doing and how they're camping
23:28
in the product and how we're
23:30
being extremely transparent and
23:32
honest through them . The
23:35
last thing we want to do is show
23:37
priority . We want to make it very clear
23:39
that their experience is going to be
23:41
what every buyer's experience is going to be To
23:44
wrap up the show .
23:45
we actually asked a bunch of listeners out there
23:47
and shared some things on social media that we could
23:49
ask a few questions , Full
23:51
disclosure . We took two shows and jammed them in
23:53
the one this morning with you guys . You
23:56
have a few more than the rest , but I'm going to
23:58
let you both answer it in whatever way
24:00
you want to , or if just one or the other . They
24:03
all are somewhat geared towards customer
24:05
service , somewhat geared towards the owner of power and stuff
24:07
. This one comes from Tim
24:09
in Virginia . What's the most difficult
24:11
thing about being in charge of a customer service
24:14
team in the RV space ?
24:18
I would say from our aspect is allowing your team
24:20
to play in the world of gray . Customer
24:23
service usually likes a black and white answer yes or
24:25
no . Are you in warranty , out of warranty ? How
24:28
do I empower my team to make those smart decisions
24:31
and go outside of the norm ? Play
24:33
in that world of gray ? That would definitely be our biggest
24:35
challenge .
24:38
This one seems specific for Bill Susan
24:40
from Utah . Do you ever get tired of
24:42
being asked so many questions ?
24:45
I'm in the wrong job if I mind getting
24:47
asked questions . I absolutely
24:50
love this . I'd be lying if I said I'm
24:52
not tired at the end of the day , especially at a show like this
24:54
. You're smiling all day long chatting with people , but this
24:57
is what we love to do .
24:58
He dressed up as cousin Eddie got on stage
25:00
. That's true , he did do that he embraces
25:02
it full on .
25:03
I was going to say at the end of these
25:05
you're just a little more exhausted than normal , but
25:07
that other than that , it's a good tired . This
25:11
one comes from Beth from Wisconsin . What
25:13
are the best ways to get involved with other owners
25:15
if you can't attend in person ? I
25:17
think I know the answer to this one .
25:18
Yeah , I mean it'd be through social . Definitely
25:21
, if you're on Facebook , get on the Alliance
25:23
RV group page . That is the one that
25:25
we do monitor . But there are also
25:27
other groups that we're active with but we
25:29
don't monitor If
25:32
there's owners groups or anything like that
25:34
. We're on every social platform there
25:36
is and we're engaging on all of
25:38
them . There's community there . You
25:41
just have to look for it sometimes .
25:43
Perfect . I'm going to leave the next question
25:45
to the end because I think it's a fun wrap up question . This
25:48
one's from Alicia in Texas Go
25:51
Texas , sorry . We recently purchased
25:53
a paradigm and one of the deciding factors
25:55
was the content Alliance
25:57
puts out helping current owners and she actually
25:59
mentions what you know Wednesday . Are
26:02
there any plans to expand or do even more
26:04
of this ? I'm going to say probably a more like
26:07
in addition to weekly stuff , even more
26:09
than that .
26:09
Yeah , oh for sure . I mean like we're just scratching
26:12
the surface there . And I've only been
26:14
with Alliance . I've only been with Alliance
26:16
for one year now . I mean literally like almost to
26:18
the date , and
26:20
I'm getting closer with Bill's team
26:22
every week and we're
26:24
getting new ideas and we're also expanding
26:27
our how
26:29
do I say this ? How we're going to be doing
26:31
content in the next month or two and it's
26:33
going to get better and it's going to be more
26:35
dialed in . So you're going to have a lot
26:38
more coming , so watch out for that .
26:40
Very good . I'll add to this that Joe's an absolute
26:42
machine when it comes to content and relevant
26:44
content . I mean , I remember when he first started
26:46
he had a list and we're pulling him to the side
26:48
, going , hey , make this a realistic size
26:51
, you got way too much stuff .
26:52
It was like 150 things .
26:54
But he said just give me some time , eric . It
26:56
didn't take him much time . He was checking boxes
26:58
off on that left and right . He gets the stuff
27:00
out , he gets it and he understands service
27:02
helps to sell units and so
27:04
, yes , I would expect to see more of this stuff . What
27:06
you know , wednesday's taken off beyond our wildest dreams Right ?
27:09
Yeah , it absolutely has .
27:10
No , when it's good , it's good right . And it's actually helping
27:12
people , so it's a double bonus it's entertaining
27:14
and it actually helps . So , okay
27:17
, I actually misread this question .
27:18
It's not as exciting as I thought it was Sorry
27:20
, Thomas .
27:21
This is from Thomas in Louisiana . He does say he's
27:23
a full-time RVer . He said we noticed
27:25
a lot of RV shows like the one we're at . Other
27:29
owners are helping . How can they learn more about those
27:31
opportunities ?
27:33
The social media is where a lot of this happens
27:35
. Okay , yeah , we do keep a list
27:38
of upcoming shows on our website .
27:40
Yeah , yeah , yep , yeah , there's
27:42
a list of shows on our website . It's
27:44
right there on the home page or if you click the little hamburger
27:46
menu , you can click events .
27:48
There's a hamburger menu . Sorry , I got hungry
27:51
there , not bad .
27:53
But we throw stuff out on
27:55
the RV groups pretty typically . Usually it's Bill
27:57
. Hey , we're going to be
27:59
at the rally if you want to attend .
28:01
I was .
28:01
This one was actually . All these volunteers
28:03
were organized by George Walker . Okay , I have to give him a
28:05
huge shout out here . So
28:07
check your , get on the Facebook group
28:09
, just say hey , I'm interested in participating
28:11
, and then we'll get back with you for sure
28:13
.
28:14
I was going to say . I'm pretty sure I saw
28:16
, a couple of weeks prior to the show , something
28:19
. Somebody had a Google Doc kind of a forum thing . Yes , that
28:21
popped up on the owner's group the main one . Awesome
28:24
guys . Well , thank you
28:26
so much for taking some time out of your day . I know , bill
28:28
, there's about 150 more questions out there for
28:30
you , so I let you get back to those .
28:32
Just a quick question 150,000 .
28:33
Yeah , it's just one more , it's fine .
28:36
I begin , a big thank you to Alliance RV for
28:38
letting us come and hang out in the booth and a big
28:40
thanks to Bill and Joe for sitting down with
28:42
us . We hope that everybody has a great week
28:44
out there and we'll see you next time .
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