On this episode of the Rural Revival podcast we’re with Steffany Bettin of The Blue Jay Boutique in Danbury, Iowa (pop. 320).

Steffany’s sharing how she turned an old barbershop in her hometown into a boutique to offer what she calls ‘girl next door’ clothes. She talks about learning her customer base and what they want, expanding her space, launching an app, attracting customers beyond her small town, and more.

She also talks about what it means to bring this business to her hometown, and I’ll warn you, you might want to get your tissues ready for this one. It’s been really cool to watch Steffany really grow a big local following and bringing all these people to HER small town.

You’re going to love her story!

Check out more on the blog.

SHOW NOTES
Siouxland’s Best Boutique online voting
Rural Route Ramble
Katie & Co.

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HOLIDAY MASTERCLASS SESSION
I wanted to tell you our Holiday Masterclass Session that we just hosted, where we talked about Five Ways to Win in Retail this Holiday Season WITHOUT Offering Discounts — and we got on a roll so it was actually more like 8-10 ways. We know this is such an important time of year for your business, so we brought some ideas to the table that you maybe haven’t thought of that can be a big WIN for your business this season. We’ve made the replay available for a short time, and you can find it here. And in case you’re listening to this after the fact, we’ll be doing more of these next year so go get signed up for our email list to know when we’re making those available.

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