In this of the Rural Lifestyle Dealer podcast series episode, we talk with David James of the law firm Nilan Johnson Lewis about what you can do if an employee complains about your dealership on social media.

Overcoming These 5 Fears Of Outside Sales Calls

Feb 17th, 2020 41m 58s

This episode of the Rural Lifestyle Dealer podcast, we talk with sales coach Greg Martinelli about the topic of outside sales for the rural equipment market. Martinelli talks through why outside sales should be part of your rural equipment mark

2020 Economic Forecast: Make the Most of the Impending Recession & Upturn

Jan 27th, 2020 22m 37s

2020 Economic Forecast: Make the Most of the Impending Recession & Upturn by Rural Lifestyle Dealer

5 Questions To Answer Before Adding A Second Location

Dec 16th, 2019 46m 44s

In this episode of the Rural Lifestyle Dealer podcast we're joined by Bob Clements of Bob Clements Intl., who will help you to fully evaluate whether or not your dealership is ready and able to open a second location, without putting your first

Our Dealer Story: BTI Celebrates 75 Years

Nov 18th, 2019 1h 32m

In this episode of the Rural Lifestyle Dealer podcast we're joined by Kelly and Mike Estes, brothers and part of the third-generation ownership of BTI, a 6-store John Deere dealership based in Bucklin, Kan.

Earn More Profits from Parts

Oct 14th, 2019 49m 25s

In this episode of the Rural Lifestyle Dealer podcast we're joined by Dan Weingartz, owner of Weingartz, about parts management and how to increase profits from parts. Weingartz is a 6-store dealership based in Michigan.

The ‘Who, What & Where’ Of Hiring Service Technicians

Sep 16th, 2019 29m 33s

Sara Hey of Bob Clements Intl. breaks down the “who, what and where” of hiring service technicians. The “who” refers to the kind of position you should be hiring for; the “what” is determining what to pay your new service tech; and the “where”

Mobile Apps & More: See How ‘Social’ Selling Works

Aug 19th, 2019 30m 27s

Derek Alexander of Wright Implement of Owensboro, Ky., is finding success through “social” selling strategies and has developed his own mobile app, digital business card and Facebook page. He is also available after hours through automated text

How Pattison Agriculture Developed its Safety Program & Safety Culture

Jul 15th, 2019 27m 46s

Pattison Agriculture is one dealership that is fully committed to safety, signing a “Mission: Zero” charter. The charter is an initiative of WorkSafe Saskatchewan. Learn about the elements of the program and its measurable impact on the busines

Q&A with Cleo Franklin on Retirement, the State of the Industry & What’s Ahead

Jun 19th, 2019 33m 24s

Q&A with Cleo Franklin on Retirement, the State of the Industry & What’s Ahead by Rural Lifestyle Dealer

Ranking UTV Brands By Internet Lead Effectiveness

May 20th, 2019 26m 8s

In this episode of the Rural Lifestyle Dealer podcast, editor Lynn Woolf is joined by Fran O’Hagan, president and CEO of Pied Piper Management Co. who discuss the recently released results from its internet lead effectiveness (or ILE) study.

Hear What's Coming for Zero-Turn Mower Technology

Apr 15th, 2019 37m 33s

In this episode of the Rural Lifestyle Dealer podcast, editor Lynn Woolf is joined by Alyn Brown, who is a vice president for LevelUp Development, a custom hardware and software development company.

See What Marketing Strategies Work for Garton Tractor

Mar 18th, 2019 22m 54s

In this episode of the Rural Lifestyle Dealer podcast, editor Lynn Woolf is joined by Ben Garton of Garton Tractor, the chief marketing officer for the 10-store dealership based in California.

Ep. 026 Preparing Your Dealership for Major Weather Events

Feb 18th, 2019 20m 54s

In this episode of the Rural Lifestyle Dealer podcast, "Preparing Your Dealership for Major Weather Events," Jonathan Hinze of Ewald Kubota shares lessons learned from preparing for Hurricane Harvey and many other major storms, The dealership i

Ep. 025 Preparing for an Economic Downturn

Jan 15th, 2019 24m 50s

In this episode of the Rural Lifestyle Dealer podcast, editor Lynn Woolf is joined by senior consulting adviser with ITR Economics, Alex Chausovsky, who breaks down the complex topic of the U.S. economy and how to prepare for future swings.

Ep. 024 Maximizing Your Business Management Software

Dec 18th, 2018 45m 29s

In this episode of the Rural Lifestyle Dealer podcast, brought to you by Yanmar, Bob Clements of Bob Clements Intl. is helping dealers dig into and get more from their business management software — an expensive investment, but well worth it, h

Ep. 023 Customizing a Succession Plan for Your Dealership

Nov 20th, 2018 37m 35s

In this episode of the Rural Lifestyle Dealer podcast, brought to you by Yanmar, we talk with Rex Collins, a principle at HBK CPAs & Consultants, to tackle the subject of succession planning.

Ep. 022 Hear How Parish Tractor Sells through Facebook

Oct 16th, 2018 21m 34s

In this episode of the Rural Lifestyle Dealer podcast, brought to you by Yanmar, we talk with Lee Parish, owner of Parish Tractor, who shares how he is building his dealership’s reputation and sales through Facebook.

Ep. 021 Hear How Atlantic & Southern Prepped for Hurricane Florence

Sep 25th, 2018 26m 48s

In this episode of the Rural Lifestyle Dealer podcast, brought to you by Yanmar, we talk with John Hoffmann, branch manager of Atlantic & Southern Equipment, who at the time of recording, was watching flood waters rise after Hurricane Florence

Ep. 020 See How Ag-Bag Forage Solutions Builds Business with Digital Marketing

Sep 18th, 2018 30m 17s

In this episode of the Rural Lifestyle Dealer podcast, brought to you by Yanmar, we're joined by Jeremy Linder, who is part of the family that owns Ag-Bag Forage Solutions a single-store, 7-employee dealership in Astoria, OR.

Ep. 019 The UTV Buying Experience: Which Dealerships Do it Better & Why

Aug 20th, 2018 22m 29s

In this episode of the Rural Lifestyle Dealer podcast, brought to you by Yanmar, we're joined by Fran O’Hagan, the president and CEO of Pied Piper Management Co. to discuss the 2018 Pied Piper Prospect Satisfaction Index (or PSI) U.S. UTV Indus

Ep. 018 What Smart Technology for Financing is & Why Dealers Need it

Jul 16th, 2018 33m 49s

In this episode of the Rural Lifestyle Dealer podcast, brought to you by Yanmar, we're joined by Jeff Boots and Roderick Wilkins of Capgemini who explain that artificial intelligence, block chain and smart contracts are three kinds of technolog

Ep. 017 How Dealers Can Compete in Today's Digital World

Jun 19th, 2018 30m 12s

In this episode of the Rural Lifestyle Dealer podcast, brought to you by Yanmar, we talk with Dave Groves of Equipment Dealer Marketing, who addresses the topics of a dealer's website and online presence.

Ep. 016 'Great Ideas' Series: Proven Power Recruits Veterans for Service Team

May 14th, 2018 27m 10s

In this episode of the Rural Lifestyle Dealer podcast, brought to you by Yanmar, we spoke with Andy Flint, service manager of Wisconsin-based dealership, Proven Power, for our new “Great Ideas” series.

Ep. 015 Dealing with Conflicting Personalities & Difficult Situations

Apr 16th, 2018 27m 21s

In this episode of the Rural Lifestyle Dealer podcast, brought to you by Yanmar, we spoke with Sara Hey, VP of Operations and Development at Bob Clements International, who explained what contributes to conflicts and what you can do about it.