Every expert in their field was once a rookie and every rookie has dreams and aspirations of becoming a rockstar within their field. South African entrepreneurs and wanna-be entrepreneurs are thirsty for knowledge and the know-how when it comes to achieving their goals and bringing their business ideas to life.

Jade Reinertsen, co-owner and founder of an award-winning agency Jawbone – specialising in experiential solutions and campaign creation - is a South African entrepreneur desperate to be a beacon of light for South Africans wanting to explore their entrepreneurial spirit. The opportunity lies in finding these rookies out there, as well as the experts who can inspire this group of like-minded individuals.