Registration is now open for the 2022 ARA Rental Innovation Conference & Exhibits, which will take place on March 9 and 10 at the Gaylord Texan Resort & Conference Center in Dallas. The two-day conference will offer several education sessions focused technology and innovation in the rental industry. Topics include digitization, electrification, telematics, data analytics, artificial intelligence and virtual reality, among others. Tom Doyle, vice president of association program development for the ARA, says the conference will share strategies with rental business owners on incorporating technology into their companies and knowing when to pull the trigger on investing in technology. The event includes an exhibit hall showcasing equipment and new technological features, followed by the Innovation Networking Reception. For more information, visit http://www.ararental.org/Rental-Innovation-Conference-Exhibits.Learn more about your ad choices. Visit megaphone.fm/adchoices