Tarzan Kay, Writer and Email Marketing Teacher at Tarzan Kay Global, talks about how brands can thrive long-term by focusing on relationship building. Email marketing continues to be a powerful tool for connecting with audiences on a deeper lev

Why Brands Should Focus on Nurture Over Acquisition

2 days ago 31m 20s

Tarzan Kay, Writer and Email Marketing Teacher at Tarzan Kay Global, talks about how brands can thrive long-term by focusing on relationship building. The magic of email marketing lies in its ability to facilitate one-to-one communication with

Rebranding Major League Baseball

4 days ago 14m 5s

Marcus Collins, Chief Strategy Officer at Wieden Kennedy New York, talks about underlying factors that drive consumer purchasing decisions. Both McDonald's and MLB have faced challenges with negative brand perceptions and declining consumer int

The Power Behind What We Buy

5 days ago 20m 43s

Marcus Collins, Chief Strategy Officer at Wieden Kennedy New York, talks about underlying factors that drive consumer purchasing decisions. Consumers often associate products with personal expression and values, making consumption a reflection

Amplifying Your Community as Brand Advocates

9 days ago 10m 22s

VP of Customer Engagement at Poshmark, Kate Franco, delves into the power of community engagement as brand advocates. Discover how fostering a vibrant and engaged community can amplify your brand's reach and impact. Kate shares insights on leve

The Role of Marketing in Mergers & Acquisitions

11 days ago 18m 29s

Chief Marketing Officer Ondar Tarlow from Kinecta Federal Credit Union delves into the intricate world of marketing in mergers and acquisitions. Discover how strategic marketing approaches can align cultures during transitions and ensure a seam

Rebranding in the Financial Industry

12 days ago 13m 51s

Chief Marketing Officer Ondar Tarlow from Kinecta Federal Credit Union shares insights on strategic rebranding in the financial industry. With over 80 years of experience and a strong presence across multiple states, Kinecta offers a comprehens

Revolutionizing Creativity for Optimal Performance

15 days ago 13m 38s

Skip Wilson, CEO of Draft Advertising, delves into transforming advertising performance. While award-winning creative can be visually impressive, effectiveness is the key measure. An ad's success hinges on its ability to move the customer towar

How to Turn Around An Underperforming Campaign

16 days ago 20m 23s

Skip Wilson, CEO of Draft Advertising, delves into transforming advertising performance. Before diving into strategies to turn around an underperforming campaign, it's essential to pinpoint the root causes. However, many marketers make the mist

How to Build an SMB Marketing Machines

18 days ago 15m 57s

Andrew Schulkind, Digital Strategist and Web Developer at Andigo, talks about why copying national brand strategies is not the key to success. Prospects today don’t care about your company’s history or even what your company does. However, a co

Why SMBs Shouldn't Copy National Brands' Strategies

19 days ago 20m 21s

Andrew Schulkind, Digital Strategist and Web Developer at Andigo, talks about why copying national brand strategies is not the key to success. In the fiercely competitive marketing landscape, small businesses often find themselves drawn to imit

Creative Branding for Big Brands Like GE

22 days ago 20m 40s

Chief Creative Officer Ian Grody from Giant Spoon, an innovative and culture-driven agency, delves into the world of creative branding for big brands like GE. Discover how Giant Spoon's unique approach to blending creative, media, and strategy

Making the Most of Creative Branding with Walmart Maker's Studio

23 days ago 14m 19s

Chief Creative Officer Ian Grody from Giant Spoon, an innovative agency known for transforming brand experiences, delves into the world of creative branding strategies. Discover how Giant Spoon disrupts traditional marketing approaches and coll

Why Brands Must Avoid the "Purpose Void"

25 days ago 12m 53s

Head of Strategy at FutureBrand North America, Lynne Field, delves into the importance of brands avoiding the "Purpose Void." She explores how brands can authentically incorporate social responsibility and purpose-driven initiatives into their

Celebrating Strategic Brand Bravery

26 days ago 18m 15s

Head of Strategy at FutureBrand North America, Lynne Field, delves into the concept of strategic brand bravery and its impact on business transformation. By combining strategic rigor and design thinking, FutureBrand helps clients like Cigna, GM

Positioning Your Brand for the Black Consumer Audience

Apr 23rd, 2024 18m 17s

Tiyale Hayes, EVP of Insights and Multiplatform Analytics at BET, delves into reinvigorating a legacy brand. Building brand affinity with any audience requires a deep understanding of their cultural background and values. Moving beyond stereoty

Driving Relevance Back to A 40 Year-Old Brand

Apr 22nd, 2024 24m 12s

Tiyale Hayes, EVP of Insights and Multiplatform Analytics at BET, delves into reinvigorating a legacy brand. Aligning with core human insights is key to reaching a broad audience, but it's equally important to deliver value to your specific tar

The Intersection of Fashion Social Media & Brand Marketing

Apr 19th, 2024 22m 39s

Shayna Macklin, Fractional CMO at Rainbow Shops, delves into fashion brand partnerships and social media. Social media has empowered consumers to voice their opinions and preferences. This two-way communication is leading to a new era of brand

Creative Fashion Brand Partnerships

Apr 18th, 2024 23m 57s

Shayna Macklin, Fractional CMO at Rainbow Shops, delves into fashion brand partnerships and social media. In an oversaturated influencer market, brands are seeking effective partnership strategies. Fortunately, evergreen creator programs and cr

Growth Marketing for Large Brands vs Startups

Apr 16th, 2024 13m 58s

Denis Scott, Chief Marketing Officer at CharterUP, delves into growth marketing strategies. Whether you're a household name or a budding startup, crafting the right message and targeting the appropriate channels is key to success. However, the

Insights from Leading Marketing Strategies at Lyft & OpenTable

Apr 15th, 2024 14m 23s

Denis Scott, Chief Marketing Officer at CharterUP, delves into growth marketing strategies. Denis’ work with prominent brands like Lyft and OpenTable offers invaluable insights into crafting successful marketing strategies. Through his journey,

Why Education Needs A Rebrand

Apr 12th, 2024 18m 55s

Amin Shaykho, CEO of Kadama, delves into branding strategies for Gen Z. In stark contrast to previous generations, Gen Z is more likely to pursue their passions rather than settle for something they don't enjoy. Ultimately, schools that maintai

Building A Brand for Gen Z

Apr 11th, 2024 20m 48s

Amin Shaykho, CEO of Kadama, delves into branding strategies for Gen Z. Gen Z is a social media generation that craves authenticity. They see through inauthentic content a mile away and hate when they think they are being bombarded by ads. To r

The Importance of Brand Marketing in Baby Products

Apr 9th, 2024 12m 52s

Lee Anne Grant, Chief Growth Officer at Babylist, delves into brand marketing in the baby product industry. Brand trust and awareness play a critical role in influencing purchasing decisions in the baby product vertical. In this high-stakes env

Driving Brand Awareness with Customized Partner Content

Apr 8th, 2024 14m 39s

Lee Anne Grant, Chief Growth Officer at Babylist, delves into brand marketing in the baby product industry. Learning from the downfalls of Babies R Us and ByeByeBaby, Babylist took a strategic approach to physical retail. Last summer, they open