Writing, like nearly all creative work, does not in and of itself generate money. Something, books, subscriptions, tickets, advertising, and so forth must be sold to turn writing into cash. So publishers, media executives, and the like exist, making money from writing (and other creative works).

The content units mindset makes AI replacing human writers inevitable. This AI future won't just replace writers, when the goal is churning out more content units, ever cheaper, every creative is on the chopping block. The sword that will cut their jobs is being forged with their work.

https://www.masonpelt.com/ai-enabled-greed-and-stupidity/