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TikTok Trends for 2024

TikTok Trends for 2024

Released Wednesday, 24th April 2024
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TikTok Trends for 2024

TikTok Trends for 2024

TikTok Trends for 2024

TikTok Trends for 2024

Wednesday, 24th April 2024
Good episode? Give it some love!
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Hello and welcome to Season 6 and Episode 96 of the Public Sector Marketing Show. 

Are you surprised I’m talking about TikTok again?

No, don’t be. 

They recently released their 2024 TikTok Trends report and if I have learned anything about social media over the past 20 years, it’s that the social network know exactly how consumer behaviour is changing because we are telling them!

So in today’s show I am giving you that report in my words, but more than that, how you can use their insights on other social networks. 

Because, there are many government and public sector agencies who are not using the app because of the data security threat. 

Although I think your absence is problematic in the long run! 

Ok, let’s dive in! 

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Public Sector Marketing Show

A podcast dedicated to digital marketing and social media insights for government and public sector pros. Interviews with marketing and communications leaders working in government and public life as well as social media news and top tools and apps wrapped up in the hosts own musings about digital transformation in government communications.The Public Sector Marketing Show is hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute and author of Public Sector Marketing Pro. Barack Obama’s former chief of digital described the book “as the handbook he needed in the White House.”Public Sector Marketing Institute offer accredited online training and coaching programmes that specialise in digital communications for public bodies and non-government organizations. They also host Europe’s only dedicated Public Sector Digital Marketing Summit.Joanne Sweeney is a subject matter expert in digital marketing for government and advises organisations across the world. A former broadcast journalist, Joanne loves being back behind the mic asking the questions and offering her own views. She works for Google and has spoken at Facebook, advises MEPs in the European Parliament and has spoken on digital citizenship at Twitter HQ in San Francisco. Joanne is a two-time author and her latest title was named in the best PR Book of 2020 list by Book Authority and it was also a finalist in Best Business Book category at the 2020 UK Business Book Awards. Find out more at https://publicsectormarketingpros.com/.

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