There is a rule in sales - if you want the customer to pay one price for a product, always tell them first that the price is much higher. Want to know why? The answer lies in the psychology of compliance. Compliance is a change in behavior as the result of a request. We are asked to do things countless times each day...so why do we comply with some of them?
Podchaser is the ultimate destination for podcast data, search, and discovery. Learn More