It is essential for consumers of social media to exercise critical thinking when evaluating information shared by influencers.  Instead of blindly accepting their recommendations, it is crucial to verify facts, seek other expert opinions and consider multiple perspectives before taking an influencers advice.  We know that experts are individuals that dedicate their time, education and experience to a particular field.  They possess in depth knowledge, skills and qualifications that allow them to provide accurate and reliable information.  One of the best things we can do as a consumer is to recognize the vast difference between influencers and experts.  We can make informed decisions based on reliable sources of information, rather than being swayed solely by the popularity or charisma of influencers.  In other words, be damn careful of the snake oil swillers of today’s generation.  They are the same as they were 100’s of years ago…just dressed in prettier clothes and they no longer have to knock on your door to get in to your home.  

http://www.knbcommunications.com

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