As part of our on-going series on mergers and acquisitions Chef Kate Plummer and Sous-Chef Andrea Pereira talk with Chef Larry Cohen of Axis Promotions, now Halo Branded Solutions. Larry walks us through what an acquisition can look like from the seller side and what everyone should know. He also drops some amazing Business 101 information that you definitely should start using now.

Bio:Larry Cohen is the Founder of Axis Promotions, a full-service marketing and promotions agency, and now serves on the Executive Committee of HALO, the parent company of Axis. After working as a lawyer in Washington, D.C., Larry decided to change directions and put his creative energies and entrepreneurial spirit to use. He founded Axis in 1991 with one goal: build something that was - and still is - 180 Degrees From Ordinary. Axis has grown to become a creative powerhouse in the promotional products industry, with a client base including American Express, L’Oreal, NBC Universal and more. When Larry is not busy growing Axis, he serves on the PPAI board, PromoKitchen Advisory Board, and PeerNet Marketing Committee.