In this special episode, Mark Graham and Johanna Gottlieb sit down with a very familiar face in the PK community, the new CEO of PPAI, Dale Denham. Dale served on the board for many years, and he played a monumental role in establishing PromoKitchen as one of the leading nonprofit organizations in our industry. Dale has spent the past 10 years of his career serving as the CIO of Geiger, and he held the position of Senior VP at ASI prior to that.

In this wide ranging conversation, Mark and Jo speak with Dale about the reasons for his career move, what he feels the largest opportunities and threats we as an industry are currently facing, and he shares his views on the importance of diversity, as well as his plans to lead our industry's largest trade association through today's challenging climate.