Pascal Finette, Co-Founder of beradical Group says that common sense, isn't always common practice. The simplicity of execution is paramount when innovating, but it is human to complicate. When digging into what innovation actually looks like on the frontline, it usually is much more messy, iterative and raw than how the MBA and strategy books make it seem. When companies are inspired to bring folks on who can run through walls and cowboy their way through problems; it is typically short-lived because these "cowboys" don't conform to corporate culture. Doing some thing new requires bold action, but you can't require a cowboy to wear a suit and clean boots, while trying to trudge through the mud.

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