Today’s guest is Siddharth Varshney, who is the Head of New Global Consumer Initiatives at Cactus Communications. I’ve known Sid for over 8 years now, from the time we worked together at Reliance Jio. Back then, he was the go to person for validating new ideas and business cases. This was because he had a keen sense of how things came together and anything that passed his scrutiny stood a good chance of doing well. He has since worked at InfoEdge, where he was the Product Head for the New Homes Business. Now, he leads the suite of products under the Researcher Life umbrella at Cactus Communications, which we will talk more about today. Given his valuable experience in taking multiple products from zero to one, a phrase that Peter Thiel has popularised, the focus of the episode today is on taking products from zero to one, how to go about it, and dealing with the challenges that come with it.

LinkedIn: Siddharth Varshney