Ever been asked 'hey, what you do for a living' and been lost for words? Or even worse, answered with a quick 'oh, I'm a personal trainer' (insert silence here...)?

Having a quality elevator pitch is a foundation of your business defining it based on the problem it solves. A short punchy few lines that explains exactly what you do, why you do it and who you do it to. It gets to the very center of the value that your clients see in you and your business.

Your elevator pitch will also provide clarity when it comes to giving a speech, writing a blog, marketing to your niche or creating a product. We believe the following "5 P's" will give you a structured and concise speel that will set you apart in the industry, draw interest and conversation, and define your business going forward.

1.PROBLEM:

What is the problem you niche faces? Their pain points and fears.
What are the projected implications of that problem?

2. PROMISE:

What is it that you deliver?
What is the ultimate outcome/result?

3. PRODUCT:

What is the process you use to deliver this promise?
How do achieve this outcome?

4. PROOF:

How can you back up your claims?
Testimonials or personal story of overcoming the problem.
Provides credibility.

5. PURPOSE:

What is the bigger purpose behind your business?
Compelling call to action that brings it all together.

ACTION: Time to put your elevator pitch together.

So what is it exactly that YOU DO?