0:51

Welcome back to the Print On Demand cast

0:53

and today's episode we're going to talk about

0:55

. Do you have a POD hobby

0:58

or a POD business ? So

1:00

let's get into it .

1:09

Radical . Welcome to this week's

1:11

episode of the Print-on-Demand Cast

1:13

. Each

1:20

week , join the gnarly , travis and Josiah as they provide insight into the print-on-demand industry

1:22

and equip you with the totally tubular tools , advice and strategies you

1:24

need to achieve success and , hopefully

1:26

, have a few laughs along the way . Now

1:29

on to this week's totally tubular show

1:31

. On to this week's Totally

1:37

Tubular Show .

1:37

Welcome back , ladies and gentlemen , to

1:39

the PODcast , your

1:48

place for top-tier information about all things POD and the best dad jokes this side

1:50

of the Mississippi and that's just not me saying it , that's also Travis Ross saying

1:52

it , who maybe equally as biased , but take it

1:54

for fact the dad jokes

1:56

are good , the information even better

1:58

. Travis , good to see you again , man . I feel

2:00

like it's been a while , just even personally

2:02

, that I've actually seen you or spoken to you , because

2:05

this last week and a half of my life has been a little nuts

2:07

. But we're here . We're going

2:09

to be talking about POD hobby

2:11

or POD business , which

2:13

is it Giving some people some things to think about . But before

2:15

we do that , how

2:17

are things going ? We'll chop a little bit of waffles

2:19

up here real quick . There's a lot to get to

2:22

in this checklist

2:24

, but just give us a quick recap of the last

2:26

week how you been , how's things going and

2:28

what are you looking forward to most about today's

2:30

show . How about that ? That's a new question that's

2:33

also out in the waffle section .

2:35

Yeah , I missed you on the waffles . I didn't have any waffle

2:37

last week , I just went right into the interview . But

2:39

yeah , I'm excited about this week's

2:41

episode , I think , yeah

2:44

, we'll get into the why , but I

2:47

think it's a good question to ask . It's

2:54

kind of an in face question , you know , but

2:56

it's also it could also be encouragement to you . So hopefully you you'll take it

2:58

as the ladder as it's , as

3:00

opposed to a punch in the face . I don't

3:02

want to punch our listeners in the face , that would

3:04

be bad . But yeah , my week's

3:06

been going good . Yeah

3:09

, things , yeah Just

3:11

had a had a good . Um , doing

3:13

some new things with

3:15

, uh , some new , some

3:17

like , some clients we're actually bringing on

3:19

and I'm gonna help them list

3:21

stuff , uh , on amazon

3:24

and doing some things like that as well . As

3:26

just , you know , kind of the day-to-day yeah

3:28

, order here , order there , and then

3:30

, yeah , just doing

3:33

kind of the same old thing but adding

3:35

a few new pieces . Oh , I did launch my shopify

3:38

store for father's day

3:40

. I'm starting to advertise . I haven't really seen much

3:42

traction on that yet , um , sure

3:45

, but hopefully , hopefully , as you

3:47

know , the day the father's day

3:49

actually approaches , people kind of get off

3:51

their butts and actually press , add to cart . So

3:53

yeah , we're here

3:55

, you know , here's , here's crossing fingers , you know . I

3:57

mean it did really good towards the end , towards

4:00

Christmas and all that last last

4:03

year . So I'm hoping that the

4:05

fathers will , or that , lovers

4:07

of fathers , that's father lovers

4:09

.

4:10

You father lovers , exactly .

4:16

If you're offended by that joke , I completely agree

4:18

.

4:18

That's funny , uh

4:21

, that's great yeah , well , hopefully that works well , man , I know

4:23

, like you said those , that same idea

4:25

last year , towards the end of the year , went really well

4:27

. So looking forward to it , looking

4:30

forward to this week's episode

4:32

as well . Um , just kind of

4:34

talking about that , that difference that

4:36

we're talking about , just so you , just so you , the listener knows

4:38

either where you are at actually

4:40

and , if that's , if you're wanting to make it

4:42

a business , what you have to do to get there . So , like

4:45

travis said , no , no need to

4:47

uh , feel like we're trying to , you

4:49

know , I don't know , give you a cheap shot

4:51

or a shot in the yam bag or a punch

4:53

in the face . I don't know why I said the m just

4:56

then but I said it never

4:58

mind , I'm not asking what it is , um so

5:00

. So all

5:02

right , yeah , we're gonna get into that , but before we do

5:05

, we're gonna go to everyone's favorite segment

5:07

right now , this week's weekly

5:09

dad joke time for the weekly

5:12

dad joke all

5:14

right , travis , I'm gonna throw it to you all

5:17

right .

5:17

You know people are usually shocked

5:19

um when I tell

5:21

them I have a police record , but

5:23

I honestly just love their greatest

5:26

hits nice

5:32

and for the younger people who don't know who the

5:34

police are , google it shame

5:36

on you , hold on the music group .

5:38

Don't just google police , um

5:40

, but you can . You can just google it , uh

5:43

, but , uh , yeah . So , with

5:45

that being said , uh , we're gonna move straight

5:47

in , like I got a lot of stuff to cover this week . We're

5:50

not even gonna hit a bumper for the point of interest . I know

5:52

everyone's favorite bumper probably is the soothing

5:54

piano ballad . But we're just gonna get right into the

5:56

point of interest because , well , travis

5:58

, I guess , in a manner

6:01

of speak , there goes the

6:03

neighborhood . Why ? Because

6:05

merch by amazon customizable

6:08

apparel has arrived

6:12

. Ladies and gentlemen , it is here

6:14

. Yes

6:16

, for those of you that are watching on youtube

6:18

, which is printed on mancastcom slash youtube

6:20

, you see here , uh , on the

6:22

screen , the

6:24

listing of doom , uh , as it were

6:26

. But uh , travis

6:29

, talk to us a little bit about what's going on

6:31

here and maybe we can walk

6:33

through the customizing process and we can

6:35

throw something on the shirt , just so people know , kind

6:38

of , how it works . But maybe get into the details

6:40

of , first of all , how

6:43

did we get here ? I mean , we know how we got here . It's unfortunate

6:45

, but talk us through the details

6:47

and we'll just go from there .

6:50

Yeah , so a buddy of mine , a friend

6:52

of the podcast , jason Wilkie , actually shared

6:55

this with me and uh , then I shared it with

6:57

uncle Mike and you know . So it's kind of made

6:59

the rounds a little bit . Probably could have brought this

7:01

to you guys a few weeks ago , but , um

7:03

, we've got just a lot of things

7:06

. So , um , this is a

7:08

customizable merch

7:10

by amazon listing that

7:13

amazon themselves has put out

7:15

it's not a person's , you know it's not . Uh

7:18

, you know some sellers uh

7:20

listing it's actually amazon's

7:23

, and so we're showing right here it's

7:25

, um , it's a custom t-shirt

7:27

. This is , I'm guessing this is

7:29

a , you know , an , uh , a

7:32

unisex t-shirt , the same that you would kind

7:34

of the standard t-shirt here . But if right

7:36

there in the middle you can kind of scroll through

7:39

the different options that they have , they have like

7:41

a v-neck and a tank top

7:43

and then they have a bella canvas and , um

7:46

, a long sleeve shirt and even a raglan

7:48

. That you can yeah , you

7:50

can customize and they're different prices . This , the

7:53

unisex one is , is uh is

7:56

only 14.99 customized

7:58

, which is pretty , pretty

8:01

low compared to what a lot of people are charging

8:03

, you know , on other sites I think the

8:05

bella is like 17.99 . But

8:07

, um , yeah , once , once

8:09

you get onto the page , you can choose your

8:11

, you know your color . Obviously

8:13

they have like men's , women's , they have

8:16

kids lots of different

8:18

options for the kind

8:20

of standard T-shirt . But you pick

8:23

a fit type and then a color and

8:25

then a size , and once you pick the size

8:27

, you'll get a little box on the right

8:29

that'll say customize now , and

8:32

when you click that box , a whole another

8:34

window pops up and you can again

8:36

select your color . But you can add an image

8:38

, you can upload one from

8:40

your computer and then you'll be . Once

8:42

you do that , you can resize it . You can also do text

8:46

, like if you just wanted a text shirt , you

8:48

can come here and just add your text and

8:51

, uh , just right there in the

8:53

actual um , you

8:55

know the , the whole , in the that

8:57

little window that pops up , uh , josiah's

8:59

showing you know a little print on demand

9:02

. That's a transparent png

9:04

, obviously , because there's no white t-shirt

9:06

in the back , but it's our logo .

9:08

Yeah , the other one was too small for

9:10

them . So that's good to know , okay

9:12

, but in this case you would just want to select

9:14

maybe a white t-shirt .

9:17

Let me start all over again yeah , you could

9:19

do a white t-shirt , do the same thing . But

9:22

, yeah , you can do either an image from your computer

9:24

or your phone , um

9:26

, and then , or you can do

9:28

like I was saying earlier . You could also

9:31

do text , but they only have like , I

9:33

think they have like nine or 12 options

9:36

for text , but you can bold it and

9:38

italicize it and things like that

9:40

. But , yeah , once you've saved

9:43

your design , your

9:45

page actually changes . The listing

9:47

shows your design on the shirt and

9:50

it's got like centering tools and all that stuff

9:52

that you would expect from

9:54

a custom upload . And

9:57

then boom , there's a print

9:59

on demand cast t-shirt in white

10:01

for $14.99

10:03

on a not so great t-shirt

10:05

. I mean it's , it's not bad , it's a , probably

10:08

still a ring spun , yeah , something

10:10

similar to like a gildan 64 000

10:12

, um , but

10:14

you know , I think . I think the real

10:17

question , josiah , is why would you buy it

10:19

on amazon when you can go to print on demandcastcom

10:21

shop and get the exact same

10:23

shirt from your favorite podcasters

10:26

?

10:26

that was awesome it's very true , very

10:29

true .

10:29

You're not feeding the machine this

10:32

route You're feeding my children .

10:39

Yes , yeah , see , it's a much more noble cause when

10:41

you do that . But yeah , talk about a wild kind of leap

10:43

in print-on-demand or merch-on-demand by Amazon

10:46

specifically . And you

10:48

know , this means it's just a matter of time before

10:50

we see this on other

10:54

items that they're going to start offering , whether it's mugs or

10:56

pop sockets or phone cases

10:58

or whatever . But I feel like this is kind of like opening

11:01

the floodgates a little bit and we'll see what

11:04

happens after that .

11:06

But yeah , here we are

11:09

.

11:10

There goes the neighborhood , indeed

11:13

. So , with

11:15

that being said , we're going to move on to

11:17

this week . Like we said at the top , the

11:19

question that we have for you in the checklist we're going

11:21

to give you in order to decide where you fall

11:24

in this week's main event

11:26

.

11:30

Ladies and gentlemen , the

11:32

main event .

11:43

And the question is do you have a POD hobby

11:45

or a POD

11:47

business ? That's the question we're

11:49

asking and I guess at the outset

11:51

Travis drivers would probably establish that there's

11:54

nothing wrong with doing

11:56

it as a hobby . It doesn't have to be

11:58

a business necessarily . It can

12:00

completely be a hobby . But if

12:03

you're telling people that you

12:05

do have a business and it's actually

12:07

a hobby in reality , it's good

12:09

to know what the difference

12:11

is , so you know where you stand . So if you

12:14

are wanting to make it a business and

12:16

after this checklist that you realize , oh

12:18

, this is actually a hobby , then you know what

12:21

shifts you need to make accordingly

12:23

. Or if you're , if you're OK with it being a hobby , that's awesome

12:25

. But Travis , talk I mean

12:28

even in your own POD journey , talk

12:30

about this for you from going a hobby

12:32

to an actual legit business

12:34

and what was that like for you in that process

12:36

.

12:37

Yeah , I mean , for me I didn't

12:40

really start seeing

12:43

an income until I started

12:45

treating the POD part

12:48

as a business and not just a side hustle . So

12:50

when I started it was kind of on the side , and you've

12:52

heard me tell the story we were

12:54

sublimating coffee mugs in our basement , we

12:56

were creating listings and we were doing

12:59

things , we were building more

13:01

and more listings . But I

13:04

started seeing some actual results and

13:06

so I really started to change

13:08

my focus and eventually the

13:11

print on demand side just became the entire

13:13

focus and I stopped all the other things because

13:15

I considered those distractions

13:18

. And so I mean , you , you could be in different

13:20

phases here , you know , of building

13:22

your business , but I , I I feel

13:24

like this whole you

13:26

know , from hobby to business

13:29

checklist that we're going to be

13:31

talking about is potentially

13:33

going to be a wake-up call for some , because

13:35

I do think there's

13:37

a lot of people out there that are saying , yeah

13:40

, I started my business , my

13:42

print-on-demand business , but they're not treating it like

13:44

one yet , and so I just want to like

13:46

it's kind of an encouragement , it's also

13:48

maybe like , like we're saying , you know , it's a , it

13:54

might be a little bit of a kick in the butt to really kind of examine where you're at in the whole

13:56

print-on-demand space . And

13:59

again , there's nothing wrong If you want

14:01

to have a hobby and just kind of do

14:03

this on the side and you're

14:05

okay with that , then it doesn't

14:09

necessarily matter . I still think you could

14:11

still take some of these things to heart and

14:13

probably improve on

14:16

your hobby and maybe make a little bit more money

14:18

and make it a little bit more fun . But

14:21

ultimately , if you want to have a print-on-demand

14:23

business , there are some things that you

14:25

may need to change . And so that's what we really

14:28

wanted to talk about today and wanted

14:30

to kind of give you some things

14:32

to think about today

14:36

and wanted to kind of give you some things to think about . And so , um , you

14:38

know , you just want to see which boxes on this list that you're actually checking and which

14:40

boxes you may want to consider starting

14:43

to check you know , yeah , yeah

14:45

, totally so .

14:47

And these would you say , are these any in

14:49

any particular order ? Are these just kind

14:51

of ? I don't

14:53

know that they're necessarily .

14:55

Yeah , it's more stream of consciousness , I think .

14:57

Yeah , yeah , yeah , all right . So the first one

14:59

we're going to talk about is just

15:01

setting specific hours to work

15:03

on your POD business . Now , you

15:06

know , I understand If

15:09

this is just starting , you probably have another full-time

15:12

job , maybe you've got employees

15:14

. The question you have to ask yourself is how badly

15:16

do

15:32

you want to move from one category

15:34

to another ? And

15:36

if you can't check this box , then

15:39

you're you probably are in

15:41

hobby mode still , because

15:43

the idea of just doing

15:46

it when you have some time doesn't

15:48

necessarily work when you're trying to be intentional

15:50

about even about building something , even

15:52

if it's from us , from the small beginning

15:54

yeah , I think

15:56

you know that's really the key here is like

15:58

um , if you're just

16:01

working on it when you have

16:03

time , that's that's what you do with hobbies

16:05

.

16:06

You know , when I have time I play guitar . You

16:08

know it's my hobby or you know , or something like that

16:10

. It's it's something on the side , but

16:12

when you want it , when , when you are

16:14

transitioning into a business , you

16:17

need to be intentional . I mean , you just that's

16:19

the that's the million dollar word on this whole episode

16:21

is being intentional about this thing . That's what

16:23

transforms a hobby into a business . And

16:26

by being intentional , we're specifically

16:28

talking about setting hours

16:30

. By being intentional , we're specifically talking about setting hours

16:32

. Get your calendar and go , okay , on Thursday

16:34

evenings from 7 to

16:37

10 , after dinner's done

16:39

, that's my time . I'm going

16:41

to start there and

16:48

for three hours every week , come hell or high water , I'm going to work on this thing . I'm

16:50

going to tell my family , hey , I'm going to be a little busier for a while

16:53

with this thing , and maybe it starts

16:55

on a Thursday night and then you also need to

16:57

do a Tuesday night . You know what , put down

16:59

the remote and stop . You know

17:01

you might have to sacrifice . You

17:03

know your your favorite show to

17:05

uh , to get this thing off the ground

17:08

and really into a place where

17:10

it will actually

17:12

eventually potentially set your time free

17:14

. But in the beginning it won't . You , you

17:16

have to , you have to be intentional . So

17:19

what does that mean to you ? It might just be an hour

17:21

a week , that's fine . It might be , you

17:23

know , a few hours on Saturday or Sunday or something

17:25

like that . But don't just

17:27

do it when you quote

17:30

, unquote have the time , because

17:32

that that

17:35

indicates that you have a

17:37

hobby and you don't have a business . So

17:39

I know that might sound harsh , but I think

17:42

I think it's logical . I think you get

17:44

it . You know . I think you're understanding what

17:46

we're talking about here . You know , maybe

17:48

if you're further down the road , you can

17:50

have a little bit more freedom in that , you know

17:52

and maybe not spend as

17:54

much time or change the time

17:56

that you're going to do it . But the bottom line

17:59

is you need specific

18:02

times to work on your business

18:04

or it's just a hobby

18:06

. That's the frank truth of the whole

18:08

thing that's

18:13

the frank truth of the whole thing .

18:13

Yeah , the next one would be to start setting weekly upload benchmarks and we've talked about this before

18:15

in the show , about just kind of setting what that looks like and what

18:17

you , what you want to accomplish on a weekly basis

18:19

in terms of designs uploaded . But this

18:22

has to be a priority as well , because you

18:24

have to be intentional about it , because otherwise you'll just let

18:26

it slick , slick , that's

18:28

not . That's not the phrase , no , um

18:31

, pressure . So

18:34

it's the same thing of well

18:36

, I'll upload when I have some time . That always

18:38

kind of gets pushed back . If that's

18:40

the qualifier or if that's the the

18:42

category that things fall under , take it from

18:44

me . Those things usually will

18:47

will find their way to the furthest

18:49

of back burners in terms

18:51

of your priority . So you

18:53

have to figure out what that looks

18:55

like for you , because that's how you make sales , you're

18:57

not going to sell anything if things aren't uploaded . So

19:00

if you only have one or two things uploaded and

19:03

you're wondering why you're not firing any

19:05

sales or there's no real progress , it's

19:07

because at a certain level

19:10

Travis and I'd love to hear your thoughts on this this is a

19:12

volume game , you know . So

19:14

you're going to want those uploads

19:16

done and you're going to want to set those

19:18

goals to make sure we're

19:20

reaching those benchmarks .

19:22

Yeah , I mean , at

19:25

the end of the day , it's you know

19:27

you can have progress or you can have excuses

19:29

. You know , and that's a harsh reality of any business startup . You know you can have progress or you can have excuses . You know , and it's that's

19:31

a harsh reality of any business startup . You

19:34

know , and that's really what we're talking about here . You

19:36

have a startup business and so , um

19:39

, if you're not taking it serious , you're not setting the time to

19:41

do the things that you need to do in order to move your

19:43

business forward , um , it's not a business

19:45

by definition , it's a hobby , and

19:47

so , yeah , I think also

19:50

there are benefits

19:52

in the algorithm , particularly

19:55

on Etsy , and

19:57

we have talked about this ad nauseum

19:59

. There was a show we did

20:01

I don't know , there's a lot of shows we've

20:04

done and we talked specifically about

20:06

how the Etsy algorithm in particular

20:08

loves listings

20:11

. It loves it when you're working on your store

20:13

and there , and it loves consistently

20:15

adding listings , and so there's

20:18

a boost that you'll you'll just naturally

20:20

get in the algorithm when

20:22

you are consistent with

20:24

your uploads , and so , if you do , you

20:26

know you do five this week and then you don't do any

20:28

, and then you do two and then you don't

20:31

do any for a couple of weeks and then you do 10

20:33

and there's not any consistency

20:35

there . I

20:37

would and we talked about this , I

20:39

would recommend launching with 50

20:42

to 100 listings right

20:44

off the bat . If you haven't started yet , them

20:51

all in draft mode . Wait and get them all done and then have a plan with

20:53

your whole weekly thing to have a certain number of listings you are

20:55

going to upload every single week

20:58

. It comes back to that scheduling time

21:00

to have you

21:02

know scheduling time to work on this business

21:04

while scheduling time to upload and having a specific

21:06

number that you know what I said I was only going to

21:08

work from seven to 10 on Thursday , but I only have three . Know what I

21:10

said I was only going to work from seven to 10 on Thursday

21:13

, but I only have three listings and I said I do

21:15

five every week . So I'm going to spend

21:17

the time to get my other two at

21:19

another time during the week so I can get my

21:21

five this week . And it's when

21:23

you make those decisions and you make those sacrifices

21:26

that is again the

21:28

telltale sign that you are actually

21:30

you're actually building a business , because

21:33

those are the types of disciplines that you need to have

21:35

in order to make this work long term . Yeah

21:38

, for sure .

21:40

The next one , in conjunction with with

21:42

listing and setting those goals , is is

21:44

you've got to be strategic with your listings

21:46

, which means you have to do some research . You're going to

21:48

learn today so

21:50

, which is to say that you need

21:52

to do some educated

21:55

guesses as to what you think is going

21:57

to sell , or decisions of

22:00

looking at which trending . If you're targeting

22:02

a certain niche , researching keywords and

22:04

designing to that niche and

22:06

posting and using those keywords in the listing

22:08

so that you have a

22:11

calculated risk , as much as you can

22:13

have a calculated risk in

22:15

this business where you know

22:17

that you're going to invest that time but

22:19

you're strategically designing the

22:21

shirt , the design , you're strategically

22:24

creating the listing so

22:26

that eyes will hit it because you're

22:28

doing your research . Once in a while . I

22:30

think it's fine to take

22:32

a flyer , maybe on a specific

22:35

type of design , but

22:37

at least I

22:39

would say what would you say ? The percentages of

22:41

listings each week have to have a strategy behind

22:44

which says 85 , 90% .

22:46

Yeah , I mean , you know , we , you can

22:48

always kind of default to that whole 80 , 20 rule

22:50

and we'll talk about that a little bit later . But you know

22:52

, with some other things , but I think

22:54

, yeah , I mean , and I , I

22:57

agree , I think maybe even going higher

22:59

than the 80 where

23:01

you're specifically researching and it doesn't

23:03

necessarily , yes , the everbees

23:05

in the E ranks

23:07

and of the world and the you know , merch samurai

23:10

, all of those sales samurai

23:12

, all of those different tools , they

23:14

can help . But I think , even

23:16

going further with this , particularly

23:19

with a brand

23:22

, with trying

23:24

to build a branded kind

23:26

of niche site on Etsy

23:29

, I think you can go outside

23:31

of what everybody

23:33

else is doing . You know if , if , if you're dependent

23:35

on what everybody else is doing and

23:38

you're finding it on you know eRank and

23:40

and you know these other research

23:43

tools , you might be too late , you

23:45

know , because those people are the ones that have traction

23:48

. So what can you do ? That is

23:50

brand specific , that

23:53

is new , that is fresh , that is maybe

23:55

not even in the market , what types of fonts

23:57

, what types of colors . And you can

23:59

get this just by being a human

24:01

in society . You know you can

24:03

go to the mall and like , look and see

24:05

what colors are in . What are the new colors

24:07

this spring , you know , or whatever

24:10

? And what are ? What are what colors this spring , you know , or whatever ? And what are ? What

24:12

are ? What fonts are being used , you know ? Oh man

24:14

, I'm gonna do a whole bunch of wavy

24:16

text shirts . Well , wavy

24:18

text has been out for quite a while

24:21

now . I bet if you started a shop

24:23

with wavy text , you're probably not going to get

24:25

very many much traction just

24:27

because it's it's not as fresh

24:29

as when it first came out

24:31

. Everyone was like , oh my gosh , I have to have this . So I

24:35

think by depending

24:37

on these research tools , you can

24:39

actually do yourself a disservice . I'm

24:42

not discounting them . I think that they do have a

24:44

place and I think they can help you in

24:47

a lot of different ways . But going

24:49

beyond that , I think , is equally

24:52

as important . When you

24:54

are building your brand , when

24:56

you're in that building mode and you're establishing

24:59

your new store , your Shopify

25:01

store , your Amazon store , whatever it is , I

25:05

think going outside of the kind of the

25:07

usual suspects when it comes to research

25:10

tools and research methodologies

25:13

, I guess is probably going to help you

25:15

. And that's , that's

25:17

the beauty of print on demand . None of these things actually

25:19

exist until they sell , and so you

25:22

can drop your

25:24

you know your line in the water and with

25:26

a new type of design or a new font

25:29

or a new product even , and

25:32

if it takes off , you know you're going

25:34

to have a winner and it's going to feel

25:36

really good , I promise .

25:38

Yeah . Yeah , it's kind of like the research tools

25:40

will help you . The traditional

25:42

ones that Travis is talking about can help you

25:44

join the party , but look for other

25:46

ways to start the party that others join

25:48

. To Travis's

25:50

point you don't want to just hop on a trend that's gaining

25:53

traction because other people have , yeah

25:56

, close to or already saturated it , but

25:58

figure out ways to

26:00

to come out with that something different . Maybe you're

26:02

not seeing on any sites , but you see it at

26:04

a clothing store , a mall or whatever and

26:07

start tying those type of things in . So because

26:09

you see some stores online

26:12

that that have no

26:14

cohesion in their designs

26:17

either , which is another

26:19

kind of kiss of death , especially

26:22

on on etsy and shopify . Because

26:24

, again , if you're trying to like drill down , I think you

26:26

know we maybe . I

26:28

remember seeing um , a store

26:31

I don't know if it's an Etsy store , I think it was it

26:33

was really niched down to like dogs

26:36

, right , like pets and specifically

26:39

dogs and their whole , and then they would

26:41

come out with some like happy mother's

26:43

day stuff or topical stuff

26:45

that had nothing to do . It wasn't

26:47

like paw mom or , you

26:49

know , my fur babies or whatever

26:51

yeah there was no . There's

26:53

nothing even like tangentially tying to

26:56

what the core of the story is . But

26:58

you would just scroll and see the smattering of like

27:00

attempts to capitalize

27:02

on on pop culture and and

27:04

hit things , but it's completely outside of their niche

27:07

, yeah like a taylor swift eras

27:09

shirt or something you know . It's like

27:11

I understand I understand the desire

27:13

, but maybe have two stores

27:15

. Maybe have your niched and then your one

27:17

. That's just a spray and pray collection

27:20

of things that you're hoping will just sell

27:23

. You know so . But when

27:25

you do that , it gets real confusing

27:27

to the , to your core audience . And

27:29

we've talked about that avatar . Who's the avatar

27:31

? Who are you trying to really sell to ?

27:34

and when you do stuff like that , it just really muddies

27:36

the water yeah , yeah

27:38

, the bottom line you just have to be strategic with these

27:40

listings . If you're gonna spend the time and , you

27:42

know , say , hey , I'm going to make

27:45

it a priority to do x number of listings every

27:47

week , let's be strategic about it . And not

27:49

just you , you know , just throw up whatever if

27:52

you have the bandwidth to do that , like

27:54

, like you said , josiah , you know , have

27:56

another store that is kind of a spray and pray

27:58

and maybe maybe a topical type thing

28:00

, and you're just going after trends and and

28:03

and maybe that's a whole , nother thing

28:05

. It's a side project to your main main

28:07

brand . But when , it

28:10

, when you're trying to build

28:12

a brand , um , you know , on Shopify

28:14

, and people come to your store and they see

28:16

, you know the mother's day selection

28:18

, and then they see the . Um

28:20

, you know the , the , the football

28:23

collection , and then they see the . You

28:25

know the dogs , you know the , or

28:28

the . You know the . Whatever it , it

28:30

, it doesn't make sense and and

28:32

it . You , you know , in

28:34

order to sell something , you have to have somebody

28:37

know , like and trust you

28:39

. And first of and , and

28:41

. You're already at a disadvantage if you're just throwing

28:43

up , you know , facebook ads and trying to get people to come to your

28:45

site . They don't know you and

28:48

now you're showing all of these

28:50

different things it re . It's really hard

28:52

to trust you now because

28:55

I don't even know who you , who

28:57

this is for . I don't understand

28:59

it , and so you're just really shooting yourself

29:01

in the foot by being so fragmented

29:04

. So be strategic with your listings

29:06

. If you're going to spend the time on them , it makes

29:08

sense to have a plan for

29:11

that research . Yes

29:14

, take chances , but

29:17

keep it in your core demographic . Who is your avatar

29:19

? Who are you targeting ? Make sure that

29:21

that person is the person that

29:23

would want to

29:25

buy that product

29:27

. Know the football lover , or

29:30

the son of the mom for , or

29:32

the daughter of the dad or

29:34

the ? You know it . Just it

29:36

gets convoluted really quickly yeah

29:38

, absolutely so

29:40

.

29:41

After all of this marketing , speak and

29:43

earn marketing . I just buried

29:45

the lead . So

29:48

, after all this , I

29:52

have one week off

29:54

and this happens . So , after

29:56

talking about all this listing stuff

29:59

, we want to talk about how are you getting

30:01

people to these listings ? By

30:04

implementing a marketing

30:06

plan , and you have to have a marketing plan , so

30:08

you have to market your store and or your

30:10

listings . That could could look like pay-per-click

30:13

advertisement on the site

30:15

itself . It could look like social

30:18

media posts on

30:20

your Instagram or your Facebook . I

30:22

know Instagram seems to be

30:24

kind of the best place for

30:26

these types of marketing

30:29

. Facebook . I haven't heard

30:32

a lot of success stories about .

30:33

Well , now that they're combined , you're

30:35

getting kind of the best of both worlds there .

30:38

Yeah , that's true . I know for me , in my

30:40

posting , or my posting , my scrolling , I

30:42

get a lot of ads for T-shirt

30:45

sites and clothing sites on my Instagram

30:47

and I'm pretty . I'll click in and see what's there . So Instagram seems to be effective

30:49

. See , you know what's there ? Um , so Instagram seems

30:52

to be effective . Nonetheless , um

30:54

, you have to have a strategy for that and it has to be

30:56

a weekly strategy . We've talked about

30:58

the um . I might post

31:00

something . That doesn't always

31:02

work , um , because

31:05

I might usually get pushed aside . We've

31:07

talked about that .

31:08

Yeah , what happens ? I mean , you know , think about , think

31:11

about asking you know a

31:13

girl out for a date and she says , well , I

31:15

might go . No , that means no

31:17

, you know

31:19

she's not going to show up . That's

31:21

, this is not going to happen . So if

31:23

you're saying I might post something this

31:26

week , I might throw some

31:28

Instagram posts out there , that

31:33

means no , you won't do it because something's going to come up and there's going

31:35

to be another fire . It's got to be part of that weekly plan

31:37

.

31:39

Yeah , 100% , and

31:41

so we want to give

31:43

you some advice when it comes to some

31:46

social media strategies . Comment on other

31:48

posts this is something

31:50

I learned from a friend of mine a while ago , in

31:52

like 2017 or so but just

31:55

commenting on people's posts

31:57

, they don't have to follow you . It could just be within your niche , search

31:59

a hashtag that's relevant to your niche and

32:02

just start commenting . Interacting People get to see

32:04

your name all the time in the comment sections , or they're

32:06

interacting with you and you're liking comments . They're liking

32:08

your comments . Eventually

32:16

they're going to say who is this guy or person . They'll click on it and see what you're doing

32:18

on your actual page . But it's a way to get involved , to build relational equity

32:21

, to build trust , outside of trying

32:23

to sell them something , and

32:25

so that's always a really good way to

32:28

gain some traction , just in kind

32:31

of getting our followers in an organic way . We're just

32:33

interacting with them instead of having

32:35

a paid ad scroll by them . And

32:38

Travis talked about the 80-20 rule . Do you want to unpack that

32:40

a little bit more ? Because we talked about using that

32:43

in terms of listings that are based

32:45

on research and are not , but when it comes to social

32:47

media and marketing , what does that 80-20 rule

32:49

mean ?

32:50

Man , I'll tell you what I have . I've followed

32:52

so many people , or people follow us

32:54

, you know that are designers

32:57

or they have a t-shirt shop or whatever , and every

32:59

single post is buy my

33:01

shirt . You know , look at this shirt , look at this

33:03

shirt , look at this shirt . I don't care

33:05

about your shirt , bro , you know

33:07

, and I don't . I think the 80-20 rule really

33:09

kind of comes into play when you're talking about sales

33:12

posts versus just value

33:15

added posts , and so 80%

33:18

of your posts should be value added

33:20

, and

33:24

today

33:30

, because it's , it's true , nobody wants

33:32

to follow a commercial . They want

33:34

, they want to have something

33:36

for them . You know , and that should be

33:39

your aim with 80%

33:41

of of your social media , it

33:43

should be value add . You can do you

33:46

know top three mistakes in

33:48

your niche , or top three tips

33:51

, or , you know , do a carousel , do

33:58

a real , do a funny thing . You know , um , just a goofy . You know you

34:00

don't have to always post . You know your shirt , or your mug or your

34:02

whatever you know , or your latest design

34:04

, um , it really

34:07

does need to be more of an 80 , 20

34:09

thing , you know . So , and I think you can

34:11

use that 80 , 20 thing in pretty much

34:13

every most , pretty much every

34:15

part of your business . You know , focus

34:17

on 80 , 80% or 20%

34:20

of your um . Your

34:23

attempts at like , building

34:25

this brand or this , this

34:27

business , are going to get 80%

34:30

of the results . And so flip that on its

34:32

head and don't spend

34:34

all of your time just trying to sell people , because

34:37

, remember , it's no like and trust , and

34:39

I don't trust commercials , you

34:41

know . You just can't . I don't like them either . So

34:44

I want I

34:46

, you , you need to , just you need to add value to people's lives

34:48

before . So I want you need to , just you need to add value to people's lives before so they can

34:50

like you , you know , so they can trust you

34:52

. And then then , all of a sudden , you

34:54

know that 20% of the time when you post something

34:56

, it's like you know what ? I like this guy

34:58

, I like this gal , I'm going

35:00

to check out their stuff and maybe

35:03

even support them . So it

35:05

it just makes logical sense , especially

35:07

in today's marketing world . So use

35:10

those , use those top

35:12

three carousel posts

35:14

or , you know , whatever that thing is . That

35:16

um serves your niche and

35:18

it will pay dividends .

35:21

Yeah , I mean you guys , if you scroll through our our

35:23

podcast feed in the math

35:25

and the math oh my , why can't I talk today

35:27

? I've I spent my whole morning talking and I think

35:29

I spent all my talking points

35:32

, wow , okay . So if

35:34

you scroll in our podcast feed

35:37

over the last couple of months , you'll notice

35:39

even in our titles it's eight tips

35:41

, four tips , three tips for edsies , three things

35:43

to avoid , five things , things , five mistakes . Because

35:46

that helps the listener , the reader

35:48

, almost manage your expectation . Like , okay

35:50

, when I click into this , I know that I can expect to receive

35:52

three tips or three things to avoid

35:55

, as opposed to how

35:57

to avoid the , the big mistakes

36:00

, or being very vague , it gives them something

36:02

to know . Like , okay , I'm going to go into this , knowing what

36:05

I'm looking for , and so they're

36:07

more prone to click in because you've kind of helped manage

36:09

, they don't have to do as much scrolling to find out what they need

36:11

to find . There's going to be three mistakes . They're

36:13

going to read and find out . So the

36:15

next thing that you want to do , or

36:18

you should be doing , is building an email

36:20

list . Travis , you want to tell us about

36:23

convert kit and how that can help

36:25

that that sounds like a tee up for a commercial

36:27

. Don't mute , don't fast forward . It's not an ad

36:29

.

36:31

I'm just asking

36:33

a question . Well , first of all , you are

36:35

able to build an email list , even on

36:37

Etsy , believe it or not ? So

36:39

, of course , if you have a Shopify store , you

36:42

should be trying to collect data , because Shopify

36:44

store , by default , should be more niched

36:47

down , you know , to

36:49

it

36:51

should be more niched down to a specific type

36:53

of person or your avatar , and so

36:55

you want to collect those emails because you can

36:57

. You can constantly market

37:00

for to those people for free once you have their

37:02

email . And so convert

37:04

kit is an email software . It collects

37:06

emails and it allows you to email those

37:09

people . And we

37:11

do have an affiliate link it's printondemandcastcom

37:14

slash ConvertKit . But the cool thing

37:16

about ConvertKit is that it has a free plan

37:18

until you get to a thousand

37:20

subscribers , so

37:22

that could take a while . Now you don't

37:24

have all the bells and whistles that you do if you actually pay

37:27

for it , but for most

37:31

people that's going to help or

37:33

that's going to be enough for

37:35

quite a while , because you still an email

37:41

every week . Again

37:44

, use the 80-20 rule 80%

37:47

of the time we're adding value and

37:49

then maybe 20% of the time we're

37:51

saying hey , I just

37:53

put up a new shirt , I think you might like it

37:55

. You know that type of thing . So check

37:58

out printondemandcastcom

38:01

slash convert kit . It's

38:05

relatively easy to use . That's what we use for our email list at

38:07

uh print on demand castcom slash

38:10

VIP . If you want to get on that list , if you're not

38:12

on it already , um , if

38:14

you are going to do that , you'll

38:16

want to provide your , the

38:19

people that you want to subscribe , with

38:21

something , and they call it an email um

38:23

, an email magnet or a lead

38:25

magnet . And so what you're doing

38:28

is you're providing them maybe it's a discount code

38:30

for 20% off their next purchase

38:32

or , you know , I would go as

38:34

far as to say is like 30

38:36

or 40% off . You know , take it down

38:39

to where you're not making anything on that next sale

38:41

, but you're getting their email for free . That's

38:43

crazy , you know . And so you're . You're

38:45

giving them something , so they'll give

38:48

you something , and then you have the ability

38:50

again to market to them for

38:53

as long as they say subscribed . And

38:56

if you do the 80-20 rule , you

38:58

can nurture that relationship

39:00

, know , like and trust . So eventually

39:03

maybe they'll come back and buy something from you

39:05

again at full price . I mean maybe

39:07

they'll come back and buy something from you again at full price . I mean , that's the whole

39:09

goal , right ? So , yeah , what ? What are your goals with

39:11

your business ? If your goal is to

39:13

have a business , you need

39:16

an email list . You know , you've heard if

39:18

, if you've been in internet marketing at all , you've

39:20

. You've heard , the money is in the list

39:22

, and it's true , it's 100%

39:24

true . If you want to have

39:26

a business that's valuable to

39:29

I mean , maybe you want to sell it someday , you

39:31

know , um , an email

39:33

list is going to make it more , more valuable

39:36

, because you have again the ability

39:38

to market for free , and that's huge for

39:40

any business .

39:42

Absolutely . It's in the list

39:45

. People are going to ask about a book of business , obviously

39:47

, when you're trying to sell a business and to Travis's

39:49

point , that email list is going to be equally as valuable

39:52

to them because it's potential , or

39:54

they can reach more people directly

39:57

because you've already collected that for them . So the

40:00

next thing when moving from hobby to

40:02

business is you need to be willing to invest

40:04

. That can look like investing

40:06

in .

40:07

This is sticky for people . They're like

40:09

my

40:12

business hasn't made any money or my hobby

40:14

hasn't made any money yet , yeah

40:16

, but

40:19

in the end it's an investment

40:23

. It's actually you're putting money

40:25

in to get a return

40:27

. And if you're not going to be

40:29

willing to invest any money in

40:31

it , I mean , yes , you can

40:33

build something with just time , but

40:36

what if you put a little

40:38

bit of money into this ? You know what if you

40:40

started investing in some of these tools ? What

40:42

if you invested in some coaching ? What

40:44

if you invested in some uh , some designers

40:47

? You know a virtual assistant to help you

40:49

do some of this stuff ? What

40:51

, what return could you get

40:53

on that investment ? And I think that's really kind of

40:56

what we're talking about with

40:58

this particular point , because it it

41:00

can be scary . You know right , you're

41:02

starting up . You haven't made any money . The

41:04

whole reason to make to do this business is

41:06

to make money . You

41:09

know , I , I my , uh

41:11

, my Facebook ads for my

41:13

Shopify site that I'm

41:15

promoting for father's day . Um

41:18

, I've spent a lot of money

41:20

on it and I haven't . I haven't gotten very many

41:22

sales yet , I'm still in the red but

41:24

it's an investment and I believe

41:27

because of past you know

41:29

because what I've learned in the past that as we

41:31

get closer to father's day , those sales are going to

41:33

pick up , and so I'm willing to invest

41:35

that money for the

41:37

possible return on that investment

41:40

. Right , and that's what a business

41:42

does , you know . So , are

41:44

you a hobby ? Is it a hobby or

41:46

is it a business ?

41:48

Yeah it , it's good if you're a chip bastard if

41:52

you're offended by that joke , I completely agree

41:54

all right , so so

41:57

, yeah , it's . It's that whole um . It takes money

41:59

to make money , unfortunately , you

42:01

do have to invest . There's kind of that give and

42:04

take um and there . So

42:06

you don't want to wait till you have the time of the money , because

42:09

that time might

42:11

not ever come . But that investment , that initial

42:13

sacrifice , that , like you know

42:15

the thing that it costs you something , um

42:18

, it could pay off massive

42:21

dividends , um , it's

42:23

an investment in your business startup

42:25

cost . That's what . That's what they're called startup

42:27

cost . Yeah , so , um , and this

42:29

can get sticky . People don't like talking

42:31

about it because it's financial

42:34

investment , but at a

42:36

certain point you have to kind of figure out if

42:39

you're not going to fund it , if you're not going to invest in

42:41

it and you have dreams

42:43

of it going here , well , the reality is it might not

42:45

get there until you're willing to invest

42:48

. So , um , that's

42:50

just how that happens sometimes

42:52

. So , um , the next one is going to be

42:54

um basic business

42:56

best practices . So

42:59

what's that we talked

43:01

?

43:01

about , a lot about this yeah , yeah

43:03

.

43:03

So I mean we've talked about this and put on a man

43:05

, uhand 101 and

43:07

talked about kind of the deep dive into

43:10

that . But when we're talking basics

43:12

, what does that look like ? What do they need

43:14

to kind of take into account

43:16

, travis , when thinking about the basics of business

43:19

practices ?

43:21

Yeah , I talked about it in a solo episode . I'm

43:23

trying to find the number . I talked about it in a solo episode , I'm

43:26

trying to find the number . Oh

43:28

, episode 178 . I really kind of

43:30

go into listen

43:33

to this before you sell anything and

43:35

it's kind of clickbaity title . But the

43:37

idea is like putting

43:39

some of these business best practices

43:41

into your business , and

43:45

we've talked about it a lot of times . Do you have a

43:47

bank account for your business ? Well

43:49

, I mean , it's called a business

43:51

banking account for a reason . If

43:53

you're just throwing everything from your , if

43:57

you're just doing everything from your personal

44:00

account , well , is

44:02

it a hobby or is it a business ? And that's fine to start out

44:04

that way . But at some point you know we need

44:06

to turn this into a business

44:09

and so let's get a business

44:12

bank account . You know , let's decide on a business

44:14

entity . You know , maybe at first it's

44:16

totally fine to be a sole proprietor . But if

44:18

you listen to last week's episode with Adam , you

44:21

know we talked about . You know , once you hit

44:23

kind of that $40,000

44:25

to $50,000 a year

44:27

mark in in

44:30

revenue , then maybe it looks

44:32

it's it's time to potentially

44:34

consider doing an S corp

44:36

. You know , again , I'm not a tax advisor

44:39

, please talk to your CPA or your

44:41

tax professional , cause that's

44:43

not me , but you know consider that

44:45

you need to decide on that . And then

44:47

, once you have decided , and you

44:49

know you need to get your EIN you know

44:51

an EIN number , no matter what you're

44:54

doing , because then you can get a reseller license

44:56

which will allow you to buy supplies

44:58

tax free , you know . And so there's , you

45:00

know it all kind of builds on each other . Again , it's a business

45:03

and so you know maybe you need a credit card

45:05

. You know there's all kinds of cool things you can do with credit

45:07

cards and credit card points and the whole nine yards

45:09

. You know you can really , for

45:12

I don't know how many years now my wife

45:14

has had the companion pass on Southwest

45:16

and in Denver that's a hub

45:18

of Southwest , so we can pretty much fly anywhere

45:21

for the price of one cause she gets to come

45:23

for free , and that's because of credit card points

45:25

. You

45:28

know credit card can , or credit cards can , scare people , and that's

45:30

fine If you just want to do it all with a debit , but

45:32

have have that debit coming from your business

45:35

bank account , not your personal

45:37

, you know , and then file

45:39

your freaking taxes , you know , if

45:42

you have a separate entity , we'll make sure

45:44

that you're you've got good books and you

45:46

know you're actually showing um

45:48

, you know what your sales are and

45:51

what your expenses are and then actually

45:54

file those taxes . You know the don't don't

45:57

try to cheat out the IRS , because that

45:59

that never works

46:01

well . Um , I

46:03

think actually I think Josiah is on

46:05

a call , so I'm going to keep going and the

46:08

the last point really here that

46:10

we wanted to talk about . It's not . It's not a point really , it's

46:12

just more of a summary of what

46:14

we've been talking about Um . So

46:17

let me just go through the seven . We

46:19

talked about um first , and then

46:21

I'll summarize . But the first one

46:23

was to set specific hours to

46:25

work on your print , on demand business . The

46:27

next one was start setting weekly

46:30

upload benchmarks . Then

46:38

the next one was be strategic with your listings . And

46:44

then the next one was have a marketing plan , whether that's paid advertising or

46:46

social media , whatever . Have a marketing plan , have a strategy behind it . The

46:48

next one was you should be building an

46:50

email list . Then

46:53

number six you need to be willing

46:55

to invest , be that in tools , be

46:57

that in coaching , be that in a

47:02

course or designs or

47:04

virtual assistance or help in

47:06

any way . The next one is

47:08

just the basic business

47:10

best practices , bank accounts

47:12

and business entity , all that stuff . So

47:14

, in summary , really

47:16

what you need

47:18

to do is you need to map out your week

47:21

and then you take it a step

47:23

back and you map out your days and

47:26

then you map out the hours , and

47:28

it might just be one day

47:30

for an one hour . That's

47:32

fine , but maybe you have a little

47:35

bit more time to spend and actually

47:38

split those

47:40

. Split that time up

47:42

into each of these sections

47:44

, so you choose your specific hours

47:46

that you're going to work in the week and then you

47:49

decide how many listings you're going to get done

47:51

during that week . At what time

47:54

are you going to spend one hour on listings

47:56

? Are you going to spend three hours on listings

47:58

? It doesn't have to take

48:00

three hours to do five or 10 listings either

48:03

. If you can create templates , there's

48:05

a lot of things that you can do to speed that process

48:07

up . How much time

48:09

are you going to allot to research

48:12

, and what does that research look like ? Are you specifically

48:15

using a tool ? That's totally fine

48:17

. Maybe it's an hour on a tool , maybe it's

48:19

an hour at the mall , I don't know , but every

48:21

week you're doing something that has

48:23

to do with researching designs

48:26

, trends , fonts

48:28

, colors , all of those

48:30

things for your brand , and then your

48:33

weekly marketing schedule needs

48:35

to have a place in that schedule

48:37

. What are you going to set

48:40

up new ads for your products ? On

48:42

your Etsy ads ? Or you're going to do a sale on

48:44

Etsy ? Or um sponsored

48:47

ads on Amazon , et cetera , et cetera . Facebook

48:49

ads , if you're doing a Shopify , or Instagram

48:51

ads , um , if . And then , of

48:53

course , social media . You know that it comes

48:55

in into play with your

48:58

marketing , um , and building

49:00

out those , those three tips

49:02

, for you know , uh , three mistakes

49:05

, or whatever you know , or five mistakes , whatever

49:07

that thing is building those social

49:09

media assets out . And

49:12

then that last piece that

49:14

you need to begin thinking

49:16

about is how are you going to nurture that email

49:18

list that you're creating ? What

49:22

are you going to send to them ? What's

49:24

the topic of this week's email

49:26

? Don't , and don't just . I mean sure , if

49:29

you need to start with once

49:31

a month , but I guarantee people aren't

49:33

going to remember you If you just do it once a month . I

49:35

would highly recommend that you eventually

49:37

come to a place where you're doing it every week and

49:40

you have something that doesn't have

49:42

to be long . It can be a couple you

49:44

know , a couple hundred words . You know it could just

49:46

be something that you learned about

49:48

your niche . You could Google something and

49:50

then rephrase it and put it into your

49:52

email Um , that has , that's

49:55

topical , that can help people . And

49:57

then again use that 80 , 20 rule

49:59

to um , only

50:01

sell to them 20% of the time . You know , only

50:04

include don't even include a link to your store

50:06

If you don't . You know , occasionally you know , or

50:08

80% of the time , and then that 20%

50:11

of the time you're like check this

50:13

out , this is the coolest thing . I just dropped it . It's

50:15

an amazing new you know

50:17

shirt that I know you're going to love . It's so

50:19

cool . Again , no , like and trust

50:22

and get them to like you and trust

50:24

you , um , and and

50:26

know you by sending it every week , and

50:28

then you might get that click and you might get

50:30

that sale . So , map out your week

50:33

, map out your days , map

50:36

it out down to the hour and

50:38

know , in this hour I'm going to be working

50:40

on this particular thing , in this hour I'm

50:42

going to be working on this particular thing , and then hold yourself

50:44

accountable . You know , tell your , your

50:46

significant other or your mom or your

50:49

dad or whoever you know . Tell your kids who

50:51

cares ? Tell , tell a friend . This

50:53

is my plan . I'm going

50:55

to be working on this at these this

50:57

specific time , uh , every single

50:59

week . So , um , yeah

51:02

, if you , if you start treating this like

51:04

a business and get out of hobby mode

51:06

, you're

51:09

way more likely to

51:11

see results . I hear so

51:13

many people talk about , well , I'm

51:15

doing this and I'm not

51:17

seeing the results that I want , and

51:19

I really , really want to challenge you Do

51:23

you have a business or

51:25

do you have a hobby ? Again , it's

51:27

fine if you want a hobby , but if you want

51:29

to make this a business , there are things that you're going to have to

51:31

do , and it starts with being strategic

51:34

with your time and your efforts

51:36

during that time and being disciplined

51:39

to get all that stuff done . I

51:42

think Josiah is still

51:44

on the phone . So let's

51:47

see here what should I do

51:50

? What do you think I should do , guys ? I

51:52

don't know . I guess we'll just , I

51:55

guess we can just kind of sign

51:57

off , I guess , for for

52:20

Josiah .

52:21

I'm Travis and we'll see you next week on the Print On

52:23

Demandcastcom . Want to be

52:25

wicked nice ? Take a minute to rate

52:27

and review the show on iTunes or wherever you

52:29

get your podcasts , and don't forget to subscribe

52:32

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52:34

. See you next time , for sure

52:36

.