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After a couple of weeks away Preparing for AI is back and on the verge of a relaunch! Before we crack on with a deep dive into the Communications & PR industry we have a look at the AI developments that have most interested us over the past 2 weeks. Can Apple's integration of ChatGPT into Siri really coexist with their strong privacy stance? Find out as we unpack this game-changing move from Apple's latest WWDC announcements and explore its implications for iOS users.

We dive into some research into attitudes and understanding of AI across six countries and find that despite the ubiquity of AI tools such as ChatGPT, Google Gemini, and Microsoft Copilot,  public awareness remain suprisngly low? Join us as we explore the broader societal and political ramifications of AI, emphasizing the urgent need for informed discussions about its impacts. We  question why AI is not a more prominent political issue and introduce how we plan to address this through an expansion and re-launch of the podcast in the next few weeks

In the second part of the episode, we explore AI's transformative role in the PR industry with insights from Daniel Lyons. Learn how AI is revolutionizing tasks like monitoring and data analysis while human expertise remains vital for strategic functions. We also delve into the emerging role of prompt engineers and the future of AI-driven advisory roles, considering the necessity for transparency and ethical implications. Tune in for a comprehensive look at how AI is reshaping industries and the societal fabric.

Episode links:

https://reutersinstitute.politics.ox.ac.uk/what-does-public-six-countries-think-generative-ai-news