This edition of PR Futurist has a few more stories than usual. That's probably an indicator of just how fast things are moving at the moment in communication technology and AI. This is the short version, as we'd curated even more interesting st

PR Futurist - What Katie did - episode 80

Mar 16th, 2024 3m 49s

We're late because of KateThe breaking news this morning was how the British Royal family has apparently used AI to manipulate a photograph of the Princess of Wales. I've fended off media requests to comment on this despite it covering my spe

PR Futurist newsletter 79

Mar 8th, 2024 3m 40s

We've used Wondercraft.ai to create a three minute summary of the latest PR Futurist newsletter. The script and voices are both AI generated.

Why in-house comms and PR agencies should love timesheets

Mar 26th, 2022 10m 42s

In the PR and communications world, timesheets are often derided or treated with fear and contempt. This is wrong and in this podcast we rebut the myths and set out the benefits.

Regression analysis for PR and communications data

Mar 7th, 2022 3m 50s

An article from the Purposeful Relations blog on how public relations and communications need to interpret data and can use regression analysis to find a correlation between PR and comms and business impact.

Future of corporate communications study 2021

Nov 1st, 2021 7m 56s

The Future of Corporate Communications 2021 study by Edelman is a treasure trove of insights into the current state of corporate communications and offers many useful and actionable views. In this guest blog post the CommsTech implications are

Marcus Rashford's crisis communications master class

Jul 22nd, 2021 5m 57s

Manchester United and England star footballer Marcus Rashford has hit it into the back of the net when it comes to crisis communications. On Tuesday evening he tweeted that the political magazine The Spectator was set to run a story alleging he

Excellent crisis communications can help turn a crisis into an opportunity

Jul 16th, 2021 5m 32s

Businesses can use effective crisis communications to manage risks and issues. Learn from some of the tips I shared with the CEOs and heads of communications of many of the Team GB teams heading to the Tokyo Olympic Games. This episode is an AI

PR strategy vs PR tactics

Apr 16th, 2020 5m 12s

An explanation of the difference between PR strategy and PR tactics and why it matters.

Five tips for social media crisis management

Jan 24th, 2020 4m 49s

A quick five minute summary of five tips for social media crisis communications management.1) Have a crisis communications plan2) Listen, understand and learn3) Implement good social media governance4) Know when to respond and when not to

Should the CEO of Maple Leaf Foods have taken a shot at Trump using his company's corporate Twitter account?

Jan 14th, 2020 7m 24s

A quick look at a tweet from Michael McCain, CEO of Maple Leaf Foods who takes a no holds barred shot at President Trump as a result of losing a member of the Maple Leaf Food's team and his family in the Iran air crash caused by an Iranian miss

Trailer

Introduction to the new PR Futurist podcast

Aug 19th, 2019 5m 44s

PR Futurist is a new podcast packed with tips to help you be part of the future of public relations, corporate communications and public affairs. Presented by Stuart Bruce, a chartered public relations practitioner who is internationally recogn

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