For this previously live episode of Speaking about Speaking I spoke with Michelle Haslam, a TikTok-preneur known as the TikTok Lady.

The mid 40’s mother of two uses her own experience with the platform to show small business owners how to use it to grow their business (without having to dance!)

Having started her own small business in affiliate marketing in May 2021 alongside a part-time 9-5, she moved to TikTok to promote it. She admits being shockingly bad at first but stuck with it and after researching, learning and honing her videos to suit the platform’s algorithm started making some traction.

She is now making consistent sales and has over 95k followers on one of her accounts.

Her mid-life TikTok ‘influencer’ status means that she is now invited to speak on stages about her experience.

She tells me how with my help she is now comfortable and excited to get in front of an audience (also, how I got her sweeping my kitchen floor with her finger tips!!)

We also discuss how she how she monetises her TikTok feed, copes with the inevitable Trolls and how she managed to be featured in the Irish Sun Newspaper for rubbing banana peel into her face!

Follow Michelle on TikTok at https://www.tiktok.com/@michelle.haslam.official

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