On this week's episode of Podversations, iHeartPodcasts President, Will Pearson sits down with Rachael Swan-Krasnoff, iHeartMedia's Senior Director of Marketing, Custom Podcasts, to discuss iHeart's Branded Podcast Studio, Ruby.

This week’s episode is a little different. Instead of talking to one of our favorite podcasters, this week we are talking to a member of our custom podcast team to help break down what Ruby is all about. Ruby is the iHeartMedia audio studio dedicated to crafting meaningful, impactful, and culturally relevant stories with brand partners. Rachael joins Will to talk about what it means to make a branded podcast, how brands can measure success with their podcasts, and what brands should consider before diving into this world.

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