0:00

The voice of Peter Rabbit? At the Podcast Show in London? The latest from

0:04

podnews.net with Podcastle: create, edit, publish and grow. Sirius XM's

0:11

president and chief content officer Scott Greenstein will be in

0:14

conversation with James Corden at The Podcast Show in London. It's the latest

0:19

event from the show which is on May the 22nd to the 23rd. More than 15,000

0:25

delegates are expected from around the world and if you would like tickets there's

0:29

a link in our show notes and our newsletter at podnews.net as well as a

0:33

voucher code to help you save on selected passes. I'm also speaking at the

0:37

event; I'll see you there. Making a branded podcast? How about using that

0:42

branded podcast as on-hold audio? "How audio turns waiting time into brand

0:48

building opportunities" is a new study released today by Veritonic. 40% of

0:53

consumers would quite like to hear about interesting new podcasts while they're

0:57

on hold. The Podcast Power-Up summit has been announced in Toronto in Canada

1:02

there's an early bird price of 75 Canadian dollars if you're quick; the

1:07

event is at the beginning of June. Auddia, which is working on a podcast app that

1:11

skips the ads, has done some financial maneuvering to avoid being taken off the

1:16

NASDAQ. It's lost two-thirds of its stock price in the last six months. Earlier this

1:20

month it gained a patent for ad skipping live radio. Daniel Desir Corbett's

1:26

monthly Grants For Creators newsletter contains 78 grants worth over one

1:31

million dollars. She previews five of them on LinkedIn: we link to that today.

1:36

Black America media outlet The Griot has laid off a number of staffers including

1:40

members of the podcasting team. Magellan AI covered the top podcast

1:45

advertisers for March 2024 we link to that too. Canadian podcasters prefer the

1:51

Canadian way to monetise. Collaborative host read ads, with brands they trust.

1:57

Kattie Laur looks at the Canadian podcast sponsorship economy in the Pod The North

2:02

newsletter this week. Last weekend the Black Effect podcast festival took place

2:07

in Atlanta, Georgia and plans from the BBC to take ads on podcasts in the UK

2:13

will drain advertising away from journalism that's according to former

2:17

BBC News head James Harding; the editor of Tortoise was speaking to UK

2:22

politicians. In the same committee, Spiked, a libertarian web magazine, revealed

2:27

that a brand safety tool has recently flagged the publication causing a

2:32

significant dip in revenue. In People News Danny Wright has been appointed as head

2:37

of strategy for Mammamia and in podcast news in and around podcasting this week

2:43

features the story we broke last week about Spotify leaving the IAB and what

2:48

that means for the industry: Mark Asquith and Danny Brown chat with me. The

2:54

Interview is new from the New York Times it's the former first-person feed it

2:58

calls itself a full course dinner with the world's most interesting people. The

3:04

first two episodes around now interviews will be published as a podcast for those

3:08

who want to listen and also as a text Q and A for those who prefer to read. New from

3:13

Audacy's Pineapple Street Studios and Wondery, The Competition is now available

3:17

everywhere: the series focuses on the contestants of the distinguished young

3:21

women program and follows seven participants as they experience the

3:26

highs and lows of competing for two weeks away from home and under the most

3:30

high-stressed circumstances. Wil Williams also reviews it in their

3:35

newsletter; we link to that today too. The Net Zero Path For Business is new today

3:39

from AGL, an energy supplier, and The Peers Project. The show aims to unpack some

3:44

of the ways you can begin to transition to renewable energy and lower your

3:49

carbon footprint; and Appalachian Mysteria has returned for a final season

3:54

known for its captivating investigative journalism on the enigmatic and often

3:58

harrowing crimes of the Appalachian region, this season draws from listener

4:03

recommendations for its subject matter presenting curated content by the

4:07

audience. Trailers for selected shows are in our podcast called New Podcast

4:12

Trailers - you'll find that wherever you found this podcast and we're sponsored by

4:16

Podcastle. Create edit publish and grow your podcast all in one collaborative

4:22

AI powered platform: make your voice heard with Podcastle you'll find a link in

4:27

the show notes; and we thank them for their support this month. And that's the

4:31

latest from our newsletter, to read all the stories and subscribe we're at

4:34

podnews.net

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(gentle music)