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You're listening to Podcasting Made

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Simple.

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Do you want to be a great podcast guest

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and get invited back?

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Being a great podcast guest is serving the

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host and their audience by helping them

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understand your unique topic.

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There are five key ways to provide the

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show with the best content.

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First, you're going to research the

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podcast.

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If you are pitching your idea to a

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podcast, you want to make sure you're

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pitching to a podcast that actually does

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interviews.

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If it's a solo podcast and they don't do

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interviews, don't take your idea to them.

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Take it to a podcast that does interviews.

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And then you're going to want to research

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who are they?

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What are they looking for? What kind of topics do they talk about on

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their podcast?

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You're also going to really want to look

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at who their audience is.

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Who are the people that they're reaching

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in their podcast?

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Then I want to challenge you to go and

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listen to at least a couple of episodes.

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What you want to do is to listen to the

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episode to see if their content is

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something that you're going to be able to

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speak into.

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If what they're talking about to their

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audience, if your topic helps.

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that audience. You're also going to want to listen for

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the flow.

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What is the flow of the podcast? How do they go from one topic to another?

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Do they do multiple interviews in one

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podcast?

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Listen to the flow, see what they're about

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and how they're reaching their audience.

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And then once you're invited on the show,

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you're going to want to make sure that you

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understand how long that interview is

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going to be.

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If you go back and listen to episodes

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time, how long does it take?

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for an interview, not the entire show from

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beginning to end, but how long do you have

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for an interview? Because you want to serve this podcast

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hosts and their audience the best you can

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by understanding everything you can about

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that podcast.

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Number two, remember the podcast is about

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the hosts or hosts and their audience.

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You may have a great message, but you need

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to speak directly to that audience that

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you've researched. Who is it that they're trying to reach in

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their podcast?

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If you're on a podcast that talks to

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business leaders, you're going to want to

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tweak your message, the message that you

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have in your product, in your book, in

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your whatever it is you're offering toward

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business leaders.

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If you're on a podcast that's for dads,

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You want to speak into the life of the

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dads.

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If it is a podcast for women

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entrepreneurs, you want to speak into that

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women entrepreneurial language.

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You want to speak to the exact audience.

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You want to best serve. And I said this before, best serve the

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host host and their audience.

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So remember it's about them.

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Yes, you have a unique message.

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Your message matters. It's important, but you have to remember

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that you're walking into their living

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room. You're walking into their space.

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You're walking into their home and you

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want to serve them as best you can as a

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guest on their podcast.

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Number three, if the podcast gives you

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guidelines, follow the guidelines.

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Follow them. Again, remembering it's their podcast.

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There are some podcasts that will send you

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a list of questions that you need to read,

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you need to answer, you need to send back

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to them.

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Some podcasts are very formulated.

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They want to go exactly to a script.

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I've had podcasts send me their script for

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their podcast and

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It goes exactly that way.

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There's not a whole lot of room to add and

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subtract to those interviews.

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So you want to be able to understand the

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guidelines that they're giving you.

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I've also been on podcasts where it is

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just a flow.

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They ask a question and then they ask

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questions off of that.

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It's more like a conversation. If you're sitting in a living room and

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you've met someone for the first time and

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they ask you what you do and you start

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talking about it and then they hear

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something and they ask you another

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question and then they ask you another

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question and another question off of all

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the things that you're saying.

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And those podcasts are great too.

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So those give you a little more room to

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add and subtract.

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to what you may be talking about.

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If you're presenting a product, if you're

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presenting a book, if you're presenting a

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unique niche that you have, you have to

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remember, it has to follow the guidelines

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of those podcasts. I've had podcasts that insert ads during

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the time that you're being interviewed.

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So they will tell you at the beginning.

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When I give a hand up, if they're not

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videoing it, if they're just on video with

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audio, or sometimes they're videoing,

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they'll give you a hand signal.

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And you know it's coming within 30 seconds

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of the end of that part of their podcast

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so that they can pause and insert an ad

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later.

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So you want to make sure that you're

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following those guidelines.

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And just because you have something else

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to say, you want to say it and you're

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going to get it in there. You just can't do that.

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Their guidelines are very, patterned, very put in place for them to

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be able to make the best product they can

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make. So if they give you guidelines, make sure

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you follow them.

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Number four, answer questions quickly and

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succinctly.

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This goes into the guidelines again.

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When we talk about a timeline of a

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podcast, there are many podcasts.

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that decide they're only gonna have enough

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audio for about 20 to 25 minutes.

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It's really short when you get to talking.

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So you have to make sure that when they

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ask you a question that you are not taking

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over the podcast and just going into a

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dissertation of ideas and information.

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You really want to try very hard to answer

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those questions quickly and succinctly.

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That's a hard word, succinctly.

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Be respectful of the time of the host,

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understanding their audience, how much

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time they need for interviews. It goes back again to doing that research

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ahead of time to make sure you understand

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exactly how that flow goes.

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You understand if they take pauses between

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the beginning of the interview and the

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middle and the end. or if it's just a complete straight

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through interview, you understand that.

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You want to make sure that you're

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continuing to follow the guidelines.

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All of these five tips sort of overlay on

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each other.

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We want to make sure we're respecting the

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hosts and their audience.

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And that is in number four, answering the

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questions that are asked quickly.

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And succinctly, so you're staying in the

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timeframe that they've given you.

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Number five, only give information about

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following you or your lead magnet or any

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other offers when the host asks.

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When you go on someone's podcast and you

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have an offer, a lead magnet, something

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that you want to sell, a course, whatever,

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a book, whatever it may be.

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Make sure you're respectful of that

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podcast host.

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If there is an exact place in their

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podcast, usually at the end, and a lot of

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podcast hosts will inform you before the

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podcast interview starts, as to when

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they're going to say to you, hey, how can

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people find you?

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Can you give us your website?

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Are you on social media? Do you have anything else for the

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audience?

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That is where you want to do it.

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Listen to the podcast hosts respecting the

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time of their podcast and the timeline of

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when they want you to present that offer.

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What you don't want to do is to go

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against, again, their guidelines, their

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timeline. You want to make sure that your offer is a

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gift.

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It is a gift given at the end or whenever

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it is that they ask you to present that

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during the podcast interview.

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It's a gift to their audience.

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Their audience has stuck around this long

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to listen to you, give them information.

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And that gift of an offer toward the end

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is where you want to make sure that you

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are respectful to the podcast host's

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podcast timeline.

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So we're going to go back over the five

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tips that I'm giving you, the five key

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ways to provide the show with the best

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content.

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Number one, research the podcast.

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Number two, remember the podcast is about

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the host or hosts and their audience.

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Number three, if the podcast gives you

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guidelines to follow, follow them.

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Number four, Answer the questions asked quickly and

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succinctly.

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And number five, only give information

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about following you or your lead magnet or

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offer or course, whatever that is, when

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the hosts ask.

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Now I have one more bonus tip for you.

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If you have the pleasure and honor to be

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on someone's podcast, I really believe it

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speaks. volumes to them when you send a thank you.

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This is usually when you're going to get

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asked back on the show when you have

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another offer. So after a podcast interview, whoever that

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contact is, make sure because sometimes

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it's not the host. Sometimes they have a personal assistant

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or a virtual assistant.

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Make sure you send a thank you to the

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virtual assistant, but also add a small

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tidbit underneath. asking, could you please forward this

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message to your podcast host?

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Name them, name their podcast, thank them

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for being on the show.

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Second bonus, after you're on the show and

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they send you the information of your show

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airing, make sure you share it with your

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audience.

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Many, many times people fall through on

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this stuff.

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They get out there, they get all the

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interviews they can get.

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They do what they can to be on someone's

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show.

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They may even thank them for being on the

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show.

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But then, you sort of forget to follow up.

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Because usually when you're on a podcast,

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it isn't aired immediately.

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It's aired in the future. Usually, you will get an email saying,

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hey, this is when it's airing.

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We'd love for you to share. Sometimes they give you graphics to share.

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Sometimes they don't send an email and

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it's just a social media link that they

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hand to you and on social media in your

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DM.

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They tag you on a social media post.

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Make sure you share that to your stories.

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Celebrate that podcast.

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Celebrate that host by saying thank you so

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much.

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What an honor it is to be on your

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broadcast.

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You guys are so wonderful to work with.

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I just loved every minute of it.

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Whatever you can do to be their biggest

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cheerleader is what is going to make you a

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great podcast guest and get you invited

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back.

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For more episodes, please visit podmatch

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.com forward slash episodes.

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Thank you so much for listening.