S5E9 Want more podcast listeners? Forget marketing shortcuts
Released Tuesday, 13th July 2021
Good episode? Give it some love!
S5E9 Want more podcast listeners? Forget marketing shortcuts
S5E9 Want more podcast listeners? Forget marketing shortcuts
Tuesday, 13th July 2021
Good episode? Give it some love!
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The fast, wiz-bang marketing strategies look great, but to really grow a podcast audience, slow and steady wins the race. Jeremy Enns, CEO of Counterweight Creative, joins co-hosts Nick Schildberger and Nicole Goodman to discuss the keys to audience growth – starting early, consistent engagement and standing out from the crowd.
References:
Podcast Marketing Academy | Counterweight Creative: Podcast Strategy & Production
‘Making branded podcasts original’ – blog and video by Nick Schildberger
Podcasting Essentials is produced by:
SoundCartel
soundcartel.com.au
+61 3 9882 8333
See omnystudio.com/listener for privacy information.
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From The Podcast
Podcasting Essentials
Audiences are increasingly tuning in to podcasts. Is it any wonder? Podcasts are easier to access, the quality is better than ever, and more podcasts are available on a range of topics and interests. The number of consumers who regularly listen to on-demand ‘talk’ audio is in the millions in Australia and steadily growing. Research continues to show that podcasting provides a deeper level of engagement than many other forms of media – podcast audiences are actively listening to their favourite podcasts. What does this mean for brands, advertisers, media companies, and entrepreneurs looking to connect with new audiences? That’s what this podcast series aims to explore. Every fortnight, we talk with experts in the industry, bring you case studies and analyse the trends around the world in this newest and most engaging on-demand medium. Podcasting Essentials is produced by SoundCartel, specialists in audio production for Australia’s leading brands for 35 years, and producers of the world’s longest monthly business audio magazine, Business Essentials. https://soundcartel.com.au/Join Podchaser to...
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