0:00

play podcast in business school it's

0:02

sharmila molly from confident healer,

0:04

it's the podcast where i talk about

0:07

challenges and discovering your intuitive

0:09

gifts, the reiki and energy, healing and

0:11

becoming confident when u answer the calling

0:14

to be a healer check out

0:16

episode 10 in season 2 where i

0:18

talked about how to stop the inner critic,

0:20

you

0:21

are listening to podcast in business

0:23

school your host, adam

0:25

shively

0:27

what are my bowels anybody adam and you

0:29

are listening to podcasting business school

0:31

this the show where i teach podcast there's had

0:33

a love there so like a hobby and

0:35

bill that like a business and today

0:38

we've got a topic that i have never

0:40

ever covered in the almost

0:42

three hundred episodes of this show

0:45

interest tips for pod casters

0:48

are you all know me i'm very stingy

0:50

with my social media marketing time

0:52

i have my favorites but i want some advice or to explore

0:55

and like some the my club house has

0:57

really paid off i got a little clubhouse curious

0:59

a really up the ramp up my downloads really

1:02

ramp up my my brand growth of my business

1:04

especially so maybe petrus

1:06

is that next thing so i'm very

1:08

excited explore this idea ah

1:11

speaking of love how kebabs i met this

1:13

woman ashley fern on clubhouse

1:15

and other he got come on my show and zoc pinterest as

1:17

your podcast are so ashley welcome to podcasting

1:20

business school

1:22

thank you thank you i'm so excited to be here

1:24

i think of can be a phone conversation

1:26

yeah yeah so again

1:29

i'm really stingy with my

1:31

time and but defenders

1:34

isn't for my show and nothing it is

1:36

or isn't guarantee it's for somebody

1:38

show out there are so i don't know why i have spoken

1:40

on this topic yes i'm really glad they're having this

1:42

conversation was i know this is in a serve

1:45

many people my audience and

1:47

you're somebody that's a real

1:49

eat were connected via gail and

1:51

christina for midlife moxie and

1:54

they sing your praises some i arrived we gotta

1:56

have as that's helped hit the rewind

1:58

machine let me know like how

1:59

first got into petrus and how

2:02

this obsession has grown where you know you're

2:04

an expert helping other people what their the printers

2:06

accounts

2:07

i farm i love this so i

2:10

, love just have always loved

2:12

and trust personally a right not as a marketer

2:15

but just i loved pending things

2:17

and kind of planning things her later

2:19

one of the reasons is because i actually am a cursor

2:22

entered and and and and so

2:25

at that was probably the place that i went all the

2:27

time to get like inspiration for different things

2:29

that i would do i'm and

2:31

then also just you know just for the fun of

2:33

of looking through different things and

2:36

that one of the things that things found when i

2:38

was doing that was i sometime

2:40

you would

2:41

on the pan and then it wouldn't go through to but

2:43

you actually wanted to go through to that always

2:45

annoyed me and so

2:48

on i've always

2:50

been interested in owning my own business it's always something

2:52

that i've wanted to do something

2:54

i love and so a

2:57

pandemic heads let's say

2:59

you know everything went out there and everything

3:02

i was

3:02

before went out the window for the most

3:04

i'm and so

3:07

i was looking and kind of scrambling around

3:09

for what i was can do this before i was driving for uber

3:12

know just really wasn't really willing to do

3:14

that right after the pandemic it i'm

3:16

aside from the fact that we were no one was going anywhere

3:19

so really wouldn't

3:20

how much rain

3:22

media's era

3:23

image and so

3:27

i decided that i was like okay i

3:29

, to find something and i came upon a challenge

3:32

by a friend of mine who teaches

3:34

freelancing it was called

3:37

freelance freedom challenge or something like that and

3:39

so i you know i joined the challenge

3:42

and i was looking through what she had to say and she's

3:44

like you could become pinterest

3:46

marketer and i've always loved a marketing

3:48

so am i just love

3:51

interacting with people i love he knows

3:53

positioning your message and

3:57

there anything about marketing of always sizes and

3:59

treated so i thought you know went let me see

4:01

like interests okay well that

4:03

makes sense of people market and interests i started

4:06

looking into it as the seats so

4:08

i was like you know what i love this because

4:10

a lot of people her crofters are on their

4:12

so does the line with a lot of different interests

4:15

that i personally have and at the

4:17

same time i was like you know it maybe i can kind

4:19

of like up the game and get people

4:21

to actually put stuff a third as really

4:23

value of august nine

4:24

because that's one of the

4:26

top things that i hear from people that don't market

4:29

is that they're very frustrated because they don't

4:31

get to the things that they actually want to go to and

4:34

so i thought you know this would be away for

4:36

me to help other people

4:38

it aligned with my everything my everything and as

4:41

i started getting into it i just found

4:43

that i really enjoy helping

4:46

people market their businesses period am

4:48

and i love interest in

4:50

the main reason i love it as such it

4:53

, you a lot of bang for your buck so return

4:55

on time investment because

4:58

when u penn something today and

5:01

if you're consistent and you put things together

5:03

correct way and at the beginning it's

5:05

gonna pay you back

5:07

the man

5:08

years to come so a lot of my clients

5:11

still have pens that bring traffic

5:13

to their web sites from one to three

5:15

years ago

5:16

wow

5:17

yeah file and just

5:19

okay so the news

5:21

that you know going your business weekend

5:23

answered bad of course they're also answer

5:26

i groaned your brand growing your podcast

5:28

i love content that lives on

5:30

as some legs so now i'm intrigued

5:33

astley from ah okay

5:35

so let's start from like the basics

5:38

what what type of content

5:41

are you seeing like

5:43

doing well on and what about an hour

5:45

i would you know how to pin something out know what depends

5:48

what is working as it like

5:51

video serve as it you know that

5:53

a game is is like a i know like instagram ever

5:55

carousel images nobody cares as a what

5:57

what is equivalent of that on on pinterest

5:59

there by trying to do a kennecott other try to

6:02

created the most engagement most legs

6:04

okay so first of

6:06

all has to say that centrist is a search engine

6:08

and not social media okay see

6:10

you want to think about it a little bit differently than you would

6:13

instagram however you can read

6:15

purpose content so video

6:18

, from video it doesn't matter where you're

6:20

at everybody loves short form video

6:22

okay so dot is definitely

6:24

something that you can use on interest and

6:26

here sale so they have

6:28

two different forums where you can use

6:30

video formats of pins

6:33

one is an idea ten this one does not

6:35

actually link out to

6:38

to whatever his office centrist is actually

6:40

kind of to keep people on the platform

6:42

but here's the thing it's really great

6:44

for building that like know like interest factor

6:47

and the brand awareness sprites to

6:49

get people to know who you are and to recognize

6:51

oh this is somebody who i might

6:53

actually want to follow i'm are you

6:55

know go to their podcasts whatever it is that you're

6:57

doing so for podcasts are is what

7:00

i would say it's a really great place

7:02

for people to start to hear your voice and see your face

7:05

and so on and know what

7:07

you're all about so what happens

7:09

with these idea pens as they're actually can

7:11

be actually mixture of both video

7:14

and that it content

7:16

and you can find a think of them a little

7:18

bit like instagram stories of though

7:21

not exactly because what they are they

7:23

live on just like every other

7:25

pen dies on centrist so their

7:27

search of all for forever

7:30

on and what happens

7:32

with them is that you can free

7:34

up to twenty sides twenty sides not suggest that

7:36

three to seven as as goodness a

7:38

some because people don't want to you

7:41

know collector twenty sites a majority of the time

7:44

every time somebody click through the side to the next

7:46

slide isn't engagement which

7:48

means that then interest as going to

7:50

serve that up to more people because it seems

7:52

that people value that content

7:54

okay see you want more than one there

7:56

are a lot of people who put one up there i

7:59

wouldn't that it's just not as effective

8:01

for your time the other places you can put

8:04

that he opened her is the actually have video okay

8:07

so you can put short form video you theory

8:09

purpose a real that you have someplace else i

8:11

would always say whenever you're gonna do it

8:14

especially if you're doing it to lead somebody off

8:16

the platform make sure that it has a really

8:18

good value add value first

8:20

make sure that you're hoping somebody shift

8:23

a main set piece you know really

8:25

get to know you it's not about necessarily

8:28

just entertaining it can be edu taming

8:30

but not just entertaining if that makes

8:33

sense as such hope you're trying to get somebody

8:35

to take action on it afterwards rates

8:37

the those are my tips for that

8:39

okay

8:40

you that echo my magic words one of them being

8:42

represent goddamn see ,

8:45

i love doing that because

8:47

like that because have a giant tic toc presence

8:49

but i'm praying it's ram real some like i'm

8:51

and upload these and logitech talk

8:54

every single time

8:55

though

8:57

what can we re purpose see mentioned

8:59

anything that's and and instagram real

9:02

does the have to be in that

9:04

that certain format like the lot the the

9:06

vertical video format can we do a square

9:08

video any stipulations

9:10

as far as the size and shape

9:12

if

9:15

you're doing a just a regular video

9:17

pin than you can do it pretty much any size

9:19

or shape that she once i'm and we're seeing

9:22

it do good either way whether it's

9:24

the longer and format which is like eleven

9:26

hundred by fifteen hundred pixels you

9:28

can find that on camera really easy or

9:30

if it's more of that square format that it's perfectly

9:32

fine and then for

9:34

the idea of sense though it as a little different

9:37

they are very specific format and

9:40

i minnesota throng i think

9:42

it's eleven hundred bay and

9:44

etti by any my i don't remember exactly hit

9:46

right the great the second up some it but it

9:48

isn't canvas

9:49

right there with my don't remember is because i always use camp

9:52

i just came

9:52

there is an interest if you created

9:55

if you loaded up defend dressed it

9:57

will help the ituri size it to be there

9:59

exactly

10:01

okay though i like i

10:03

am going experiment this for sure now if i can read purpose

10:05

of the a bloody times square videos

10:07

they do a ton of rio's vertical video videos

10:10

on what about do a lot more carousel

10:13

posts on instagram that

10:16

will you talk about was slide by like five or

10:18

five or six image carousel

10:20

was some tips are a little like journey thing

10:22

that we're talking about and can be house where

10:24

square images

10:25

how they they can't be square

10:28

image as okay but so what i do

10:30

when i read purpose these as i go over to canada

10:33

and i simply resigns them and

10:35

kind of shift things around just a little bit that

10:38

basically what you're going to do that can work

10:40

rob really really well as if you have

10:42

a piece of content that's a short time for form

10:44

video and you have

10:46

you have that talks about the same thing

10:49

marry them together inside of those

10:51

idea pen a grand

10:53

lead with the video because that's what kind

10:55

of capture people's attention and then you're

10:57

going to go on to explain more about the idea

11:00

incomplete that idea inside

11:02

of the sides and the awesome part about idea since

11:04

also is adventurous actually get

11:06

puts any slight at the very end overt

11:09

that kind of overlays the last slide

11:11

at the very edge and it asks them

11:13

to follow you and then they can also

11:15

go to visit your profile so that's a

11:17

pretty awesome part about it you don't have to add

11:19

that and yourself

11:20

all right i'm already like in this i

11:23

now image search ability

11:25

what exactly a search bull are

11:27

using hash tags or the titles

11:29

are topics that are listed are those certain

11:31

what what are we searching and and what are we to make sure

11:33

that we're doing their stuff is

11:35

is like the keywords things are being

11:38

used

11:38

the most important question you've asked

11:41

me out of yeah i

11:43

know so this so this thing hashtags

11:46

or not i'm centrists stayed on for trouble

11:48

said we just don't use them i'm in interest

11:51

has told us that specifically people still

11:53

do try to use them but it it

11:55

is not a good idea ahem so what you're gonna do

11:57

this is where i like to think about if you're

11:59

using the hashtag that is are

12:01

ready something that would be

12:03

like you were so it can't

12:05

be something keep 97%

12:08

of searches on pinterest

12:10

are not branded so they aren't looking

12:12

specifically for you or even

12:15

it doesn't matter who it is, they are they are

12:17

searching for that they're searching for

12:19

specific solution to a specific problem

12:21

so you want to use

12:23

keywords and your key words

12:25

can be hashtags that

12:28

are more, you know, like pinterest,

12:30

marketing, patricia marketing, expert,

12:33

pinterest, marketing keywords,

12:35

how to keyword, know those kinds of what

12:37

you're going to to is you can actually research

12:40

those words on pinterest itself

12:42

in the search and when

12:44

you do that it will do the same way that google

12:46

is when it finishes the sentence or

12:49

finishes whatever you're doing and when

12:51

it does that it's going to have that down menu

12:53

and it's going to tell you several different things that

12:55

people are actually searching for right now

12:58

pinterest, right? so you want to to be using those

13:00

i suggested creating a very

13:02

large i do a spreadsheet is how i do it

13:05

and i actually put categories up at the top

13:07

that are kind of butter and then i just

13:09

go down and i put in as many keywords

13:11

that that have to do with that as possible

13:14

that i have actually done on pinterest and

13:16

then i put them in seven different places

13:19

hey i got out you want it

13:21

when you're setting up your punches profile you

13:23

actually put them in the your

13:26

name you want to make sure that there's something

13:28

about that in the name has a keyword there

13:31

you want to make sure that there are one to two keywords

13:33

in each sentence of your bio hey

13:37

i'm and i think it's actually says about

13:39

section when you look at the settings it doesn't say bio

13:42

about me i think it's what it's called and

13:44

you want to play inside their then you

13:47

structure of kind of

13:49

an organization and interest is called

13:52

the sport right just and your what

13:54

mattress boards for marketers

13:57

on as opposed to someone who has tried

13:59

to plan something and they have something to a board

14:01

were at pinches to i was the boards do

14:03

is that they actually tell

14:06

and trust and the people who might

14:08

come to your profile exactly

14:11

what is what kinds of tens they can find

14:13

inside about board okay what topic

14:15

they fall under the you want them to be fairly

14:18

specific keyword phrases

14:20

that actually go into those words titles

14:23

and then when you're cooking when you're doing

14:25

these were titles you're going to set

14:27

up your

14:28

lord you're going to know

14:30

heard from some pens that whoa you

14:32

know when you first doing it sucks and penn said

14:34

that have to do with that and then what

14:36

you're gonna do if you're going

14:39

to actually go in and added the board

14:41

okay an odd in

14:44

the board description it

14:46

does not completed a the something trust you

14:48

have to do it yourself but when you do that

14:50

you have to five hundred characters were you can use tuk

14:52

tuk he word phrases percent dance

14:55

the top interest what the sport

14:57

is all about ray griffin it's going to be searching

15:00

that in getting you to where you want to be

15:02

then the next places in your pin overlay

15:04

so text the a lotta times have tax overlay

15:07

in your pin title and in your pin description for

15:09

all of those places are places that you can add

15:11

key words and that's how people find you on that

15:15

this is so good i next

15:17

question let's let's unpack this even further

15:20

south know like i use podcasting caps

15:22

a lot as my keyword i

15:24

want to have that drawn to use that over

15:26

and over again in all those places

15:29

are just using it once is that

15:31

good

15:32

i would say years that more than once

15:34

because i'm know if you have

15:36

it in your no

15:39

actually would i would you that were at war than

15:41

once as long as it's readable

15:44

if an actual in an actual sentence other

15:46

than in your name or in that and

15:48

the board titles obviously can be a title right

15:51

it doesn't have to be a sentence by like

15:53

the about in in that the tide

15:55

the descriptions then you definitely

15:57

wanted to be readable as a four person

16:00

reading it but you can definitely repeat the same

16:02

thing

16:03

there might be put in there the more

16:04

and just know that that's what

16:06

about the i'm like you view i could do

16:08

the combo of like podcasting tips for

16:10

podcast launch which is another phrase

16:12

by getting tetrapod gas monetization

16:15

like those are okay i'm starting

16:17

my groove and and here ashley okay so

16:19

the structure right now i'm

16:22

visiting there's a hour ago hour ago

16:24

our about page and then there's

16:26

the boards is that it

16:29

at last two different things are worth a look like when you

16:31

go on address where do you and

16:32

how what happens

16:35

when you win

16:35

the set up it's called the centrist profile

16:37

okay and so the

16:40

way people like other people

16:42

are going to be using centrist right as they to see

16:44

that feeds the majority of time until

16:46

they click on something and then they can go over to

16:48

your profile but when you're setting up your

16:50

profile there will be a profile beginner

16:53

and , you want to have that to have

16:56

like it media call to action that

16:58

you are podcast are kind of give a little bit of information

17:01

if we have your picture on that's what

17:03

we did for gail and that seems to work really well

17:05

i'm going to see now and then it

17:08

will also have

17:09

the little and

17:11

your have a little at that so they're be the spanner

17:14

right and then and the very center is

17:16

this little picture at that you can have

17:18

and i suggest that you use that

17:21

as the same bio pic that you would

17:23

have or a recognizable by a pic

17:25

from other

17:26

the social media platforms right soon as

17:28

well everybody can recognize see you are then

17:31

underneath that you're going to have your your

17:33

i'm title whoever you are your

17:36

name and then underneath that will be the bio

17:38

and then underneath that there's actually two

17:40

taps one of them is called created in one

17:42

of them is called saved in saved as

17:44

were all of your boards live and

17:47

in created as were anything you've created

17:49

recently lives and so

17:51

i would say whenever you're doing your consistency

17:54

if you decide to pen a pen

17:57

that to more than one board which can happen

18:00

what we call standard pittance they're the ones they

18:02

are we traditionally think as as

18:04

as a pen on pinterest their that eleven

18:07

you know that long vertical ten young

18:09

and those actually link out to your

18:11

website or to your podcast you

18:14

wanna make sure that you i

18:16

bet you are not pinning those back to

18:18

back because if you are that when people that are your

18:20

profile that's the first thing they'll see another

18:22

like why are they talking about the same thing over

18:24

and over that they only see the first like

18:26

four to eight of them so you know

18:29

as long as you're not doing it back to back you

18:31

know day after day than your problem

18:33

okay so mixing up the contents can

18:35

be important is that different style or get

18:38

know , you when you talk about

18:40

the boards that's where we're organizing

18:43

our content so now i put on my podcast

18:45

er hat what types

18:47

of boards or are they of basic categories

18:50

of content the themes of content

18:54

would you recommend for a podcast to

18:56

be posting so like the podcasting business school

18:58

they get like the

19:01

a new episode board

19:03

just like what's the latest and greatest episode

19:05

of a brief summary video something

19:09

then we get into specific topics like i've

19:11

gotten gets for launched growth minded asian

19:14

you're gonna get him into those themes

19:16

of specific recipes for

19:19

where i teach that sounding grabbed

19:21

any suggestions

19:22

yeah i would say i'm

19:24

you don't necessarily have to have the new

19:26

episode watch although if i can see how

19:28

it would be useful so

19:30

am i wouldn't say don't do that by

19:33

definitely having all of those that different categories

19:36

you wanna make sure that you don't have

19:38

more than one or two board

19:40

the have

19:41

nothing to do with what you actually talk about a

19:43

dry have you know damien so like because

19:46

and pen trust is searching not and they

19:48

don't know who you are right though i'm

19:51

such as as long as it's things that you talk about you

19:53

know i liked to have like a content bucket

19:55

or content pillars you know that you

19:57

kind of me and out and i actually love using

19:59

can to do that for me i'm like okay

20:02

i'm gonna talk about these twelve different things

20:04

and so these are the you

20:06

know and obviously they cross the

20:08

cross pollinate right you know i mean the

20:11

a lot of times you can ten one to another is

20:13

it's just it if it's a static ten but

20:15

starting with those maybe ten to

20:17

twelve things that you talk about the most

20:19

that's where i would suffer

20:21

the start so yeah what's that what's a good

20:23

number of of categories that

20:25

was out like they are and mean or what's a good

20:27

i guess you're going to start you need to have to have

20:30

or or whatever

20:31

i would say you need have at least five cited

20:35

, to ten as a good number to start

20:37

with i always do suggest

20:40

that people who get on pinterest they have a little

20:42

bit of content underneath their belts that you're

20:44

just starting you're wanna have you

20:46

know have little bit underneath underneath your so

20:48

that you have have to to

20:50

bring people to right because you're market

20:52

or you're not just out there just the

20:55

out there for in every sense you

20:57

know unless you're only building awareness as you're only

20:59

building awareness you could do it without having

21:01

you know you could just create idea if

21:05

your goal is to get people off the platform

21:07

in order to on in onto your podcast

21:09

which is i'm guessing most of our goal

21:12

i'm here that you want to make

21:14

sure that you're creating a mixture of

21:16

idea tens possibly video pens

21:19

and then standard pens that actually lead people

21:21

off the platform and

21:23

on so that's gonna be gonna had a mixture of content

21:26

and then those boards are

21:28

just going to be like be like five

21:30

to ten of that what you've talk about the most to

21:32

get started with and then you can probably have

21:34

up to thirty you know if you if you really want

21:36

to keep going but just make sure

21:38

that they're all highly relevant and very specific

21:40

you don't want him to be super brought

21:42

yeah that makes sense though

21:45

getting started when i do my my pin

21:47

just experiment i'm going to set my

21:49

profile gal that go on have

21:52

you have five different

21:54

boards and out

21:57

why how much i load up right

21:59

away anytime words i have like three pens

22:01

and each board with that like one of each of the

22:03

style that you that you just talked about what's

22:06

what's a good recommendation mother but

22:08

in the first couple of days let's get all that up

22:10

there so as people find you they have things to go through

22:12

it's kind of like when watch a podcast we'll

22:14

launch of one episode we want to force be with that

22:16

sampler platter

22:17

right so this is what i would say as

22:19

you're doing your first words you actually only

22:21

one this one board or

22:24

day and because pincher

22:26

sees it as family behavior if you put too much

22:28

out out the same time of them though

22:30

you can actually create all the boards them when

22:32

a that's perfectly fine bite there's

22:35

a little thing that says keep a secret

22:37

cook that box see keep a secret until

22:39

the next day and the new the new publisher what

22:42

i do is i like to put about about

22:44

ten the pen from other

22:46

people this is the only time that you absolutely

22:48

have to use other people's content and

22:50

it's just to get you started so you're going

22:52

to put about ten pins that has something

22:54

to do with white you talk what you're talking

22:57

about in that board i'm just

22:59

sit chopin trust what supporters gonna be

23:01

all about then i would

23:03

say that you want to put three to five pieces

23:05

of content in there if at all possible

23:08

i'm you know fairly quickly if it if

23:10

you don't have them all the same time that's

23:12

okay but within that a first

23:14

couple of days that that board goes live you

23:16

definitely want it to be to

23:18

be giving it a little bit of content so i would say

23:21

three say three five would probably be a good

23:23

number to have and that like i said

23:25

that could be a one of each one there's

23:27

like you said an with that they

23:30

could all be rape her best out talking about

23:32

the same thing right it doesn't have to be

23:34

like a totally different

23:37

the brand new thing each time

23:39

i got tons a map get some

23:42

me over over two hundred fifty records episode

23:44

the this has got has play videos

23:47

i've got stay at to highlight videos of every single

23:49

episode reels for every episode like

23:51

yeah you're care some furthest every episode

23:54

smart he appeared get set to go

23:56

yeah ditto content not

23:58

a problem for this guy am i missing

24:00

anything from like looking at this from podcasting

24:03

perspective that you could think of as far they a semi

24:05

really wants to get people you

24:08

know ultimately give them into their brand

24:10

or get them that subscribe but we want to

24:12

be and people's ear buds you mentioned the

24:15

add the traditional post is is

24:17

that the outlets only one where you can link to

24:19

actual episode of that stature

24:22

exactly so you're gonna link that

24:24

you can link it to an actual episode

24:26

this is what i'll say traditionally

24:28

, really do very very

24:30

well on pinterest as far as like conversion

24:33

goes so one of

24:35

the things that things suggest for a lot

24:37

of the or for podcast hers is that

24:39

you make some make show notes

24:42

blog okay and actually

24:44

send them from the standard pinned to the show

24:46

notes blogs with

24:48

the or episode obviously at the top right

24:51

because that's can actually build it a whole

24:53

lot quicker than if you just send them

24:55

over to the episode it doesn't convert

24:58

as well i'm not going to say it never well

25:00

but it doesn't convert as well as written

25:02

content says i think because centrist

25:04

likes to have some are you know tenors

25:07

when they go over to something like to have

25:09

contacts about what they're going to and

25:11

when they're just thrown into maybe

25:14

like at you know

25:15

podcast

25:17

i'm trying to think like if

25:19

it was landing pages said okay out we you know

25:21

listen to this on apple spot apple fire

25:24

or whatever you know that anything it

25:26

makes kind of give

25:28

them a little bit more bounce rate because they're

25:30

just can like oh hey why am i even going to this i

25:32

don't understand what i'm but valuing getting

25:35

and so when you do it that way it's lot better

25:37

the other reason why it's lot better to do it too

25:39

your own claimed domain

25:40

is that

25:42

hendra actually

25:45

like claim demands right so

25:47

if it's claims domain names that

25:49

is going to really

25:51

at the your visibility on pinterest

25:53

people and they're going to prefer those

25:56

over over links

25:58

that are not

25:58

no grown up

25:59

they're not a claim to

26:02

right so obviously

26:05

religion at the dive into that the pod

26:08

gassing perspective here with here with

26:11

where as far as i i've

26:13

heard people talk about throwing

26:15

money at pens are doing bag

26:17

interest ads and really doing

26:19

really really well with that you speak to

26:21

that a low but how that works what what you think

26:24

if you've tried that any yeah perspective

26:26

on that

26:27

i'm i'm not an as expert

26:29

i will say i'm i'm do mostly organic

26:32

but i have heard that adds

26:34

can be very very profitable and

26:37

the , that i've heard about it is more like

26:40

like less expensive than facebook ads

26:43

assists so i'm the

26:45

thing about odds though i believe and

26:47

centrist is that there's two different

26:49

kinds of campaigns that you can

26:51

have i think one of them as

26:53

like as the traffic campaign

26:56

and then one i can't remember what the other one

26:58

was called like i said i'm not an ads but experts

27:00

but i know that there's different types of complaint campaigns

27:03

that you can do they are

27:05

i believe there's still a

27:08

the called a bit like you bed

27:11

on the island add spend so

27:14

it is it has run a little different i will tell

27:16

you there is a lady named heather ferris

27:18

and she is amazing at ads on central

27:21

south

27:22

the crap and will grow in vitor

27:24

that matter on the show for a fire is now an

27:27

iso the differences media

27:29

platforms there's just

27:31

a different type of vibe and so i for

27:34

example you go on linkedin

27:36

people are showing up ready to network

27:38

and alive them or are looking to do business

27:40

together like that that you can kind of skip

27:42

ahead to that part of the conversation facebook

27:45

and instagram it's a longer tail people

27:47

are like you know if the longer dating

27:49

process you know for for you

27:51

get that first kiss or whatever you know that you've got date

27:53

him for quite a while i'm club

27:56

house is kind of of and in between was that

27:58

i do a lot of business

27:59

the clubhouse bike within hours

28:02

of meeting some i for the first time i've

28:04

you are actively looking for knowledge and

28:06

they seem to be ready to and vast and they find the right

28:09

person

28:09

what's the vibe like on address had a neat would

28:12

or should our expectations be from a

28:14

business and my podcast listener

28:17

acquisition

28:18

how ready or people to take action

28:20

things like that

28:21

so what i would say

28:25

they're actually fairly ready to take action

28:27

one say actually click on to attend and go

28:29

go over to where you are as long

28:32

as they see the value right away in

28:34

that series mind saying that blog is probably

28:37

a better place to send them because

28:39

it shows them that value right away they're like

28:41

oh canada where i'm at i'm know what i'm supposed to

28:43

be doing right this right this thing

28:45

people go to penn trust to

28:48

the

28:49

they go to plan the

28:51

learn and shot okay

28:54

so they either one a plan something for the future

28:56

they want to learn about something that they need to take

28:58

action on right now or they actually

29:00

are shopping for a specific item okay

29:04

and there's

29:04

large shop feature there

29:05

so i'm typically

29:08

if they aren't ready to take action yet they haven't

29:11

clicked on the head over to your to your

29:13

wherever your are they're just looking through and they're scanning

29:15

for later they're going to save your pen

29:18

they're going to save it to afford and they're going to possibly

29:20

come to it to later right and

29:22

the awesome thing about that is when they save it to their pen

29:25

than anyone who follows them

29:27

also started

29:29

that's how it gets out

29:31

right so edo say

29:33

they're still that that

29:35

one they have actually clicked on that

29:37

ten long as

29:39

they really see the value that you're actually

29:41

gonna solve the problem of whatever they were searching

29:44

for they can actually be a fairly

29:46

targeted act audience at

29:48

the same time they are they are

29:50

i would say lukewarm audience not quite

29:53

cold right when think it's that point the kind

29:55

of lukewarm so i would say

29:57

die you want to get them it

30:00

bring them and farther into the conversation have

30:02

oh i'll lead magnet how the email

30:05

you know an email flow if you're trying to get them into

30:07

a place where you want to monetize then

30:09

you definitely going to need to do some dating a you know

30:12

afterwards by on

30:14

the way you're gonna do that is through like i said

30:16

maybe email or just building that

30:18

know i can trust factor with the with the

30:20

podcasts episodes as lock and

30:22

okay and i are

30:25

you just blew my mind of lead magnus to i

30:27

got demons think about those thing and content and

30:29

like back ukraine the know

30:31

the tips and that

30:33

that's like a carousel that leads into

30:36

guy valley medical the podcast grow scorecard

30:38

the people forget love and i could do you like a little explainer

30:41

on that and get him on my list

30:43

and get ya get gone through that okay oh

30:46

yeah ok okay words

30:49

what are some mistakes that we need avoid

30:51

what are some rookie mistakes you i don't

30:54

do this pod pals do not through these

30:56

things

30:57

first of all don't

30:59

, hashtags use

31:02

keywords hashtag mile an

31:04

hour doubt is aspects okay

31:06

and the other thing that i would say

31:09

is a lot of people have a text

31:11

overlay that they put on top of their pens

31:13

in order to give context and i should

31:15

include a keyword nationally

31:18

the key words they need to have high contrast

31:20

and they don't need to be loopy they

31:23

will be bad you know whatever fonts

31:25

they need to be really clear so that

31:27

people can dislike look at it and go exactly

31:30

know exactly what you're talking about on

31:32

so that would be one of my first

31:34

test

31:35

her

31:38

the same i replied to as the images

31:40

to i'd why would

31:42

you put like cursive fine on your podcast

31:45

every episode art or like

31:47

the main art when it's like tiny

31:49

tiny tiny square on your phone of you afford

31:51

them in know knows that scientists have a right

31:53

exactly yeah know and that's exactly what

31:55

it as is that nobody nobody knows exactly where

31:57

that's as if it's a part of your brand

32:00

to have will be find make

32:02

the tax that's not the key word that

32:04

would be fought right without

32:06

a thing you know the how to can

32:09

be loopy

32:10

the actual

32:11

the

32:12

the word on interest needs to not be

32:14

live be rates so

32:17

that's what kind of an example it's the i'm

32:19

any other i would

32:21

say one of the other mistakes

32:23

that i really see as i people

32:26

are using older

32:30

they don't know how the how be

32:32

the interest platform has changed

32:34

in the last few years so they don't either

32:37

don't use idea pens at all they

32:39

don't think that they're valuable because they don't

32:41

link to their content and nothing

32:43

could be further from further truth because first

32:47

of all interest loves idea pens so

32:49

when you get pinchas love they're gonna give

32:51

you love right i mean it's a reciprocity

32:53

thing and just has to keep people on

32:56

their platform because they have ads

32:58

that are there they want people to see their stuff

33:00

in other true as there are traded company

33:03

and obviously they they have to make money

33:05

themselves right so you have to

33:07

get centrist live in order for them to give you love

33:10

so that's one of the biggest things is that people

33:12

don't add in that idea ten

33:14

feature they don't see the value in it and

33:17

i just love to tell people it is

33:19

how you build your know like interest factor

33:22

marketers you have to know that

33:24

there's at least seven to ten touch

33:26

touches that you need with people right

33:28

in order to really build that know like

33:30

and trust factor before they're actually

33:32

going to start becoming a

33:34

raving fan of that some kind whether that's

33:36

actually buying something or they listen to your podcast

33:39

every time or whatever it is right

33:41

and so the idea pens

33:43

really helped to build that know like interest

33:46

factor so that people will interact

33:48

with the other pincer to have their and actually

33:50

come over to you also when

33:52

they come from your idea of tends to

33:54

your profile page they

33:57

will go to your home page so one

33:59

another but i find that

34:02

really helps with conversion

34:04

isn't making sure that your home pages

34:06

very much optimized it says

34:08

what you do when what problem is solved

34:10

and why people should share before

34:13

the fold right i know that may

34:15

seem simple but it

34:17

is this

34:19

is a marketing the same period that

34:21

definitely if you want people

34:23

converting from the from

34:25

centrist you want to make sure like i said

34:28

they need to know that value right away

34:30

or a second about sauce and they're just going to go back to

34:32

control the company

34:34

i concur i concur so

34:37

before we close our one last time

34:39

this because it might my the israeli crank on

34:41

this can you add

34:43

distinguish the difference between idea pen and

34:45

a traditional pan just like the basics of what

34:48

what makes them different

34:50

so these are the big difference as so

34:52

idea pens are like a slide

34:54

deck okay kind of like a carousel but

34:57

they mix the short

34:59

form video will traditional

35:03

an you know like static

35:04

yeah

35:05

like we said marrying a real and

35:07

a carousel together that works really

35:09

well they target in thing and

35:12

, are going to be anywhere from wine

35:15

to twenty slides but i suggest

35:17

you do three to seven and

35:19

you can include or include would include

35:21

your

35:22

you know like juri am my brain to

35:24

find out i'm so sorry

35:26

the called action or something like that

35:28

when i called action that's exactly what i was trying to

35:30

say you one include a call to action on

35:33

typically though it needs to be a fairly soft

35:35

call the auction because centrist

35:37

really wants us to be a complete idea

35:40

so you don't want to like leave

35:42

a cliffhanger right you

35:44

wanted to be a complete idea so that they can

35:46

actually get what you're

35:47

talking about some yeah sort but something

35:49

complete yes i was with my

35:52

my care suppose i do i do this and we like

35:54

and here are three tips to blah blah blah deliver

35:57

the tips and then if you're in a dive deeper the called

35:59

action is check out

35:59

the for podcast episode where i go

36:02

yeah

36:03

the great gonna for thirty minutes so that sounding

36:06

about what you what you want their

36:07

that would be great because they actually has

36:09

they've learned what the bait the

36:11

main points of what they need rights but if

36:13

they wanna go deeper than making some to the podcast

36:16

and of the great way to do it because it's

36:18

still providing that complete idea so

36:20

that it's a great thing and then what

36:23

happens at the end of those is that centrists

36:25

gives them a call to action to follow you and

36:27

they can actually go over to to visit

36:30

your

36:30

profile to find out more about you

36:32

the hundred pens on the other hand

36:35

there the more traditional

36:38

pence that we remember their that kind

36:40

of longer

36:40

former lived a long long skinny

36:42

yell long and six can

36:44

yeah and what the deal

36:46

is you want them to have a

36:48

picture that is either

36:51

the pain points or the transformation

36:53

right so either where they're

36:55

at right now or were you want them to goes

36:57

they can kind of visualize that and

37:00

then some kind of checks overlay that

37:02

identifies the key word that solve

37:04

their problems okay how to

37:09

the market your podcast

37:10

whatever it is whatever you want of that there aren't

37:13

that needs to be specific and

37:15

they are those include both

37:18

a ten attend title all of

37:20

them include of entitle and a description and

37:22

then you can put a lien that goes out

37:24

to your podcast

37:27

know i'd like i said i would suggest that it would

37:29

be to acclaimed domain those

37:31

are going to be much better than

37:33

if it's just a random if

37:36

it's not your claim them and i guess is what i'm trying

37:38

to say on petrus would they at which

37:40

they actually have you do when you set up your profile

37:42

is you claim your website so

37:44

you wanna make sure that they're to a your

37:47

website as a pot if at all possible and

37:50

on

37:52

yeah so that that's just the lincoln it can be directly

37:54

to that episode so that they know

37:56

they can find out more information right

37:59

there

37:59

that makes sense that i appreciate you

38:02

drink some clarity on er mag when oh my listeners

38:04

lab same questions usually the last the hell

38:07

are now let's say to tell you can see

38:09

can active use but the they're inspired but they're like

38:11

add on our know where to start on

38:13

or do a you help people set

38:15

up all the and run their their petrus

38:17

accounts their talked about that little bit and if you want

38:20

to get involved in that how they get home

38:22

so am i do

38:24

i help people set up that's one of the

38:26

main things that i do is i help people set

38:28

up their their interest profile and

38:31

i hope you actually get those words started

38:33

identify the best thing

38:36

to that up on those words

38:38

right away i go ahead and go through your

38:40

content and we kind of do an

38:42

audit and find out what people are already interacting

38:46

with the most and then we started

38:48

start with that and

38:50

, get she set out so that your profile

38:52

is all keyword we make sure that we go

38:54

through and we make sure we have all the keywords you

38:56

need to get started and

38:59

then i will help you to kind

39:01

of identify a strategy going forward

39:03

something that feels great to you

39:05

that will fit into your overall marketing plan

39:08

and so on you know that's very

39:10

strategic for you and then what i also

39:12

included i also of that is i will

39:14

also give you some template

39:17

that actually help you teachers i

39:19

can play you know your

39:21

shirt future content so you can

39:24

you know has some brain a little bit of branded

39:27

on templates to put the standard

39:29

pens and to especially i

39:31

i don't do my gf him templates

39:34

that's only because they're a little harsh

39:36

for their little harder they're a little bit more complex

39:38

and like i said a lot of sensory purpose content

39:40

anyway so anyway

39:43

so i will give you those and then the

39:45

way that you get a hold of me i am

39:48

i have my website it's might the neighbor

39:50

my businesses

39:53

tend to blessings and so it's www

39:55

dot pen blessings dot com you can also

39:57

find me at penn blessings on instagram

39:59

and i love teaching on club house

40:02

so i'm ashley furner

40:04

p b on club house and then

40:06

you can find me they're pretty often

40:09

the way this is awesome i'm

40:11

i'm so glad oh yeah connected on clubhouse

40:14

and i'd this i'd this

40:16

the power of network air bible that's listening

40:18

and and you're like okay and find anybody to

40:20

interview like you aren't trying your i haven't

40:22

conversations you need to go out

40:24

on these other platforms you're gonna find people so

40:27

i'm actually i'm really you've

40:29

got the idea factory cooking

40:31

like curtin so i'm

40:33

gonna do the experiment out of as your ideas

40:36

and run by on or off air but damn

40:38

i think that sounds

40:41

like it's worth a shot here and like let's

40:43

see what happens of course i'll do another episode

40:45

report and and letter by know how it's going

40:48

great , business school petrus

40:50

experiments or but i appreciate

40:53

spend some time here with me to dame and with

40:55

the all my lesser so i

40:57

think we got that play elmo to take care of now

41:00

a big you so much as so enjoy

41:02

i pod vows another

41:04

great episode on ice i think it's great

41:07

as we did great a much about my performance today

41:09

but as they really rocked it and and gets

41:11

can attest to that but i

41:13

think that we've got some things to implement

41:15

if you are a little interest serious

41:18

than definitely connect with as login forever

41:20

information and a letter

41:22

give you some help ice or that is it

41:24

for the day and as always

41:26

under since you out there wishing you health happiness

41:29

and may downloads i will see you

41:32

next time pump your brakes pine

41:34

boughs before you go don't forget to pick up

41:36

your free podcast growth scorecard

41:39

the simple to help you grow your show

41:41

pass that magical one thousand

41:43

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41:46

free at www dot podcasting

41:49

business dot school