The antiquated radio drama is making a comeback, now rebranded as “fiction podcasts,” and agencies like QCODE Media are leading the way in making these shows marquee programming. Their production is up there with the best, the artwork has the iconic look of an HBO original, and they’ve cast A-list Hollywood stars like Rami Malek, Kerry Washington, and Matthew McConaughey, to name a few.To find out why and how QCODE is investing big on fiction podcasts, today I’m chatting with their Chief Strategy Officer, Steve Wilson. Steve is a veteran of the podcast industry. He spent 15 years at Apple, where he was one of the first (and for a time only) employees at Apple Podcasts. In 2020 he moved to QCODE where he now directs their strategy.On this episode Steve walks me through what production looks like in the fiction podcasts space, the opportunities presented to the genre via derivative IP, and his take on the state of the industry.To find more from QCODE you can visit their website qcodemedia.com. You can find Steven on Twitter @StephenWilson.I’m on all the socials @JeffUmbro The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need. To find more about The Podglomerate:Show Page: https://listen.podglomerate.com/show/podcast-perspectives/Transcript: https://listen.podglomerate.com/show/podcast-perspectives/double-elviss-brady-sadler-and-the-business-behind-disgraceland/YouTube: https://www.youtube.com/@PodglomeratepodsEmail: [email protected] Twitter: @podglomerate Instagram: @podglomeratepodsLinkedIn: www.linkedin.com/company/podglomerateLearn more about your ad choices. Visit megaphone.fm/adchoices