Discover the formula to calculate your podcast's true worth. Join Erin and Dave in this replay episode of a LinkedIn Audio Event, as they walk you through podcast ROI, ensuring you make the most out of your content creation efforts.

Key Takeaways:

• Understanding ROI: Podcast ROI is not just about money; it's about understanding the overall benefits, including audience growth and brand recognition.
• Balancing Direct and Indirect ROI: While direct ROI includes tangible monetary gains, indirect ROI, such as brand building and networking, can often be more valuable in the long run.
• Metrics Matter: To calculate your podcast's ROI effectively, focus on metrics like listener demographics and engagement, but don't overlook the qualitative benefits.
  
  More Resources
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  Download our In-Depth Guide to Branded Podcasting here
  https://storystudionetwork.com/guide