In this week’s episode, I focus on why every business owner needs to be creating their own content whether that's a podcast and/or videocast. Gone are the days where you can just purchase a commercial on TV or the radio to create awareness of your business. The reality is that traditional forms of media such as TV and radio are dying which means their impact on influencing potential consumers is dying as well. More and more, people are seeking out original and organic content. Ironically, as people are becoming less dependent on personal connections in their personal lives, people are becoming more dependent on personal connects with the goods and services they want and need.

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