You might believe that you have to be “connected” or have the right relationships to start booking podcast interviews for yourself.

While we can’t deny that having a personal relationship with a host gets you to the front of the line, being a part of their inner circle isn’t a guarantee you’ll be invited as a guest.

Nor is being a complete stranger to the host and their team a deal-breaker!

Relationships do matter, but not in the way you think.

In this episode of Podcast Ally, our founder Brigitte Lyons and account lead Sam Brake Guia share how we think of relationships in the podcast space, and share the concrete steps you can take to build your own without DMing hosts on social media or following them around Facebook.

Listen for:

• [03:13] Proof that cold-pitching podcasts works!
• [05:35] A real-life example of a bad podcast pitch
• [13:33] How to craft a pitch that starts a relationship with a podcaster
• [20:26] How to use "mirroring" in your pitches
• [32:33] The one mistake everyone makes at least once!

Find all the resources shared in this episode at https://podcastally.com/how-to-book-a-podcast-interview.