Incredible advancements in technology, changing customer needs, huge data availability and evolving regulations are all driving change across the spectrum from personal cars to shared mobility and micro-mobility. A wave of new automotive start-ups are entering the market working at rapid pace to bring new products and solutions to the market - and challenging traditional business models as they go!
Our host, Ginny Buckley, CEO of Electrifying, spoke to Adrien Thormann, Head of Total Solution Package, James McMurray, Key Account Manager OE Sales and Niels Vos, Senior Product Manager BMS, from the Bridgestone EMIA team about working with these industry newcomers and how Bridgestone is offering its expertise and market leadership.