Welcome to the Physique Philosophy Podcast brought to you by ABfit radio!

Presented by ABfit coaches Adam Bates and Ben Howard the show will bring you a range of content from key information relating to physique progress, training and nutrition as well as our views on coaching and latest industry trends! But that is not all! ABfit is renowned not just for the incredible visual results of their clients, but also the impact on all other aspects of their clients lives.  So we will also touch on mindset, human behaviour, business and more with the aim to not just help you look great but to also live a fulfilling and inspiring life!In episode 2, we discuss the real reasons why some people are able to comfortably stick to their diet whilst others struggle.  We go into detail with a particular focus on what happens following the achievement of a specific goal, ie a photoshoot or a transformation programme.  For many, sticking to their health eating approach can be tough once that goal is achieved - why is this? In answering this questions we shine a light on the importance of a persons particular set of values and how to shift from requiring motivation to simply wanting to do something as you are inspired to do so!

We also have more listener questions to answer in which you could find out who Adam and Ben would each most like to share a bottle of wine with!

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