Welcome to the Persuasion Lab podcast where we discuss all things commercial & persuasion in the B2B world. Because we live in an increasingly competitive and radically transparent world, your ability to have your voice heard is crucial to your success. Whether you are a salesperson, a sales manager, sales leader, or company founder, your ability to go to market in a powerful way will determine your success.

In this podcast, we focus on the neuroscience and best practices of all things B2B commercial. If you are a salesperson, you will gain incredible advice on how to become a top seller even during economic downturns. You will learn the fundamental science behind why some sales approaches are harmful to your success and how to implement powerful techniques and strategies that are backed by good quality science.

If you are a sales leader or company founder, you will gain access to some of the most comprehensive best practices and approaches to create a high-performing commercial team in a shorter space of time.

You will also gain access to over 15 years of my research with over 422 B2B buyers across 10 industries and 9 functional responsibilities. Those findings will give you one of the most comprehensive insights about what made them buy a specific solution and what sellers did to earn their business and loyalty.

This is one of the most comprehensive podcasts covering every facet of what it takes to create commercial success. You will learn from foremost experts ranging from human behaviour, neuroscience, psychology, coaching sales, talent and even how your health impacts your focus and abilities in business.