On this episode, Vanessa Bohns joins us. She's the author of the book "You Have More Influence Than You Think". Vanessa is a social psychologist and professor of organizational behavior at Cornell University. She holds a PhD in psychology from
On this episode, William Hamilton of Church Posting joins us to share how he's using A.I. for marketing and helping churches across the US grow their engagement. You can learn more at https://churchposting.com.
On this episode, we welcome copywriter Donnie Bryant to the show. Donnie has written an incredible book called "Subject Line Science - 11 "Made You Look" Secrets to Get Emails Opened and Read".
On this episode, we'll be discussing the art of negative reverse selling, plus other sales strategies from the classic book You Can’t Teach a Kid to Ride a Bike at a Seminar - Sandler Training’s 7-Step System for Successful Selling. You can fin
On this episode, Stephanie Scheller joins the podcast to talk about how she grew her business on a $0/month marketing budget. March of 2020 spelled disaster for the events industry. Yet during the pandemic, Stephanie doubled her event productio
On this episode, Rachel Kraft joins us to share what makes a great online course. Rachel is a copywriter, designer, and marketing consultant who works with professional speakers and thought leaders who want to make a positive difference in the
On this episode we discuss a flight of topics including the resurgence of direct mail. We'll be referencing this article- https://www.forbes.com/sites/forbesagencycouncil/2024/03/08/the-direct-mail-revival-and-how-marketers-can-respond/?sh=45c4
On this episode, Andrew Pearson joins us on the show to share how A.I. is changing the game in casinos. Casinos are using this technology to spot the gamblers who like to play the riskiest, and the most profitable bets for the casino. You read
On this episode, we discuss how A.I is learning to be more persuasive. More importantly, we'll dig into the question - Do we find it easier to trust machines over humans?
On this episode we'll discuss mind hijacking strategies that work in sales and copywriting and can be used in any industry. We'll talk about "halitosis" and how became a medical condition with a “cure”. It's a great marketing lesson for any bu
On this episode, we'll be discussing just how much is being spent on 30-second Superbowl ads; plus we'll share how viral headlines can be explained in just 3 words.
More Discussion of Breakthrough Advertising and states of awareness. Plus, we'll also share why A.I might soon be closing more business than your average 6 figure sales pro.
On today's episode we welcome Jim McCune of the Craft Beer Marketing Awards at the beginning of the show to talk about their annual awards event. CBMAS is the ultimate platform for honoring outstanding marketing achievements in the global craft
On this episode, we’ll cover a flight of random topics, including how to get your direct mail piece opened 100% of the time. This envelope strategy comes from one of our previous guests, direct marketing expert Kevin Donlin of https://clientclo
On this episode, we'll cover a flight of random topics, including how to get your direct mail piece opened 100% of the time. This envelope strategy comes from one of our previous guests, direct marketing expert Kevin Donlin of https://clientclo
On this episode, Rob Aspach joins us to share his story of going from a small town carpet cleaner to a digital marketing strategist, author, and speaker. He is the author of the "Rob Versus" series, where he exposes the shenanigans of scammers
On this episode, Rob Aspach joins us to share his story of going from a small-town carpet cleaner to a digital marketing strategist, author, and speaker. He is the author of the “Rob Versus” series, where he exposes the shenanigans of scammers
On this episode, we'll be covering a random flight of topics including: Humor and Persuasion - how to use humor effectively in marketing. How to glitter bomb your enemies (or friends). TikTok just reached 10 billion in consumer spending.
On this episode, we’ll be covering a random flight of topics including: The post 335: Why Humor Converts and How to Glitter Bomb Your Enemies first appeared on Persuasion by the Pint.