In this episode, I talk to Rich Curtis, the CEO of FutureBrand Australia, a global brand transformation company that focuses on growing businesses despite the ever-changing times.

Rich helps businesses make sense of their brand through a combination of commercial insight and creative provocation. He is also the founder of Thirty:3 a social initiative dedicated to giving time to people who need brand and marketing help.

In my conversation with Rich, we talk about his upbringing and the importance of working hard, how he prioritises his children's education, his experience after graduating from Oxford University and what he sees himself doing after retirement.

For shownotes, resources and more visit: francogreco.com.au