James Lawrence, The Iron Cowboy, decided to redefine “impossible” in 2015 when he took on one of the most challenging endeavors in the history of sport.  He completed 50 Ironmans in 50 states in 50 days.  James and I talk about how his historic journey brought him to places, both literally and figuratively, he never thought possible.

Check out James on Instagram.

Read his Book Redefine Impossible

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