Paul Wakefield is a UK serial entrepreneur and bestselling author who started out in business in 2006. Paul is best known for his first book No Excuses No Limits which is on sale in 27 different countries. He's known as a "UK Business Expert and Influencer" and has been awarded as a "StartUp Britain Business Champion." In this show, he discuses how busy businessmen can design and create the right image within 30 days so they can make an impact within 8 seconds or less and how male business owners and entrepreneurs and become lazy with their image.