When a startup launches a new product, it's tempting to ramp its sales force too quickly. Often, this leads to a crash-and-burn scenario for companies that failed to learn what it took for the *entire organization* to achieve product-market-fit. In this lesson of greatness, Mike Maples, Jr of FLOODGATE discusses how Mark Leslie's Sales Learning Curve framework helps startups keep themselves honest about their progress toward product-market fit, rather than falling into the trap of wishful thinking that usually leads to disaster. Check out the new Pattern Breakers Blog at patternbreakers.substack.comfor even more Pattern Breaking content from Mike. You can also pre-orderMike's new book Pattern Breakers wherever you buy books.