With major sporting events happening throughout the year, like March Madness, the NFL Draft, MLB Opening Day, there are TONS of opportunities for brands to leverage professional athletes in their marketing campaigns. We bring in OpenSponsorship Account Manager, Matt Hochberg, to discuss some campaigns he's helping brands run around major sporting events + the results they have seen so far.

2:50 - How can advertisers target specific regional markets? Jason and Matt discuss Quip’s campaign with professional baseball players and their children around Opening Day.

6:30 - Matt breaks down Isopure’s March Madness campaign with both NBA players and athletes who are just basketball fans.9:20 -Matt discusses Jordan Burrough’s product giveaway with health food app, HowUDish, as it is happening! HowUdish got 500+ entries, 18k+ views, and 5k+ likes within ONE HOUR. Matt also speaks to how creative content can drive maximum engagement.