With over 1 billion monthly active users worldwide, TikTok has become a critical component in marketing and selling creative content. Whether it’s through emerging communities like #BookTok, sharing your latest promotional material, or jumping on the latest viral trend, join us for an exciting discussion on the different ways creators and companies are using the platform to connect their content with audiences. 

Moderator:

Lisa Fiorilli, Research Officer, Ontario Creates

Panelists:

Maria Zuppardi, Marketing Coordinator & Community Manager, Dundurn Press

Drew Yorke, Consultant, 1 Step Media Company

Lu Aburawi, TikTok Creator