You’ve drawn your ideal patient in with your marketing campaign and already had your first consultation with the prospect. You expect to be celebrating a surgery booking anytime now, but what actually happens is a clinic's worst nightmare: the

EP115: How to Measure the Effectiveness of a Medical Digital Marketing Campaign

16 days ago 11m 43s

Ever wondered if your digital marketing efforts are really paying off for your medical practice? You're not alone. In our latest podcast, we dive deep into the world of digital marketing for medical and healthcare practices and explore how t

EP110: Why Social Media Ads Dont Work For Medical Clinics

30 days ago 10m 43s

So, you've been running social media ads on platforms like Facebook and Instagram for a while, and it seems like either you're not getting many leads or the ones you do get aren't all that serious. It's a common issue – lots of clinics have bee

EP109: 5 Must Know Benefits of SEO For Getting More Patients Consistently

Apr 27th, 2024 11m 56s

You've set up your medical practice or have your clinic running for a while and you are properly exploring various methods to attract attention from prospective patients online. While advertising on local news media, implementing Google Ads ca

EP108: 9 Disciplines For Managing and Maximising Your Energy

Apr 21st, 2024 23m 31s

Last week, we spoke with a clinic owner who shared that she has been working almost seven days a week and has had to give up her hobbies. Running her clinic has become so overwhelming that she feels like she has become a piece of furniture in h

EP107: Everyone in Your Clinic Should Have a Number

Feb 18th, 2024 6m 39s

Business is a numbers game.It is essential to know your numbers so that you can maintain focus and have visibility on what is going on in your clinic.So are your numbers up to date?If you know your numbers, you will know where you are

EP106: 4 Numbers You Need To Know For a Successful Practice

Oct 15th, 2023 11m 54s

Have you ever had your business coach or someone else ask you ‘What’s your current turnover and profit?’ and sat there thinking, but actually had no idea what the answer was? While this isn’t ideal, it is important to know the answer. Or a pre

EP105: Are You a Rich or Poor Doctor?

Oct 1st, 2023 9m 29s

I’m assuming you have read the book 'Rich Dad Poor Dad'?  I had the opportunity to read this wonderful book during my early teenage years, and it played a significant role in shaping my career direction later in life.   In this podcast “Ar

EP104: The 8 Most Common Traits of Well Running Practices

May 28th, 2023 15m 9s

Have you ever wondered “What are the qualities that well running practices have?” In this podcast, we’ll take a closer look at 8 of the most common traits that well running practices utilise for building a successful and thriving practice.

EP103: 7-Day Cash Generation Plan For Clinics

May 7th, 2023 11m

Remember those moments when your patients were blown away with the results that you got for them? They thanked you, asked if you could do more to help them, and they referred you to their colleagues and friends.Why not get that feeling more

EP102: 5 Ways That Medical Practitioners Can Use AI Technology In Medical Marketing

Apr 9th, 2023 13m 57s

Have you wondered what you can use AI technology for your practices? The use of AI technology in medical marketing can provide medical practitioners like you with the tools to provide personalised and efficient care to your patients.In our l

EP99: How to Market Your Clinic Effectively Post Covid

Feb 12th, 2023 20m 50s

As the world begins to open back up, there’s no doubt that life, as we know it, has changed. This is doubly true for the consumers. The way we buy, the things we buy, and the mindset in which we buy them have all been altered forever.This me

EP101: Convert 30-50% More Consultations with the Right Coordinator

Jan 29th, 2023 7m 58s

A patient coordinator with the right character, mindset and skills is truly a game changer for practices.They can take your practice revenues from “just enough to pay the bills” to a windfall every month because they know how to book procedure

EP100: 6 Steps To Dominate Your Market

Jan 15th, 2023 16m 35s

Hello and happy new year!! Welcome Online Marketing For Doctors TV and Podcast show the place to be to grow and scale your practice.This episode marks a special milestone of OMD TV and Podcast show, we reached 100th episode today. We starte

EP98: What Numbers You Must Know In Practice’s Marketing

Dec 4th, 2022 9m 40s

Here’s an interesting medical marketing trend that will definitely impact your business in 2023…"There will be no more silver bullets. Everyone will have to optimize for marginal gains."In the past, you could pick one or two main marketing ch

EP097: 6 Most Popular Marketing Trends That Successful Practices Use In 2023

Nov 13th, 2022 16m 39s

If the last few years have taught us anything, it’s that we never really know what’s around the corner. But, we’re a brave crew at OMD so we’re going to make some predictions anyway. That’s because we’re not stabbing in the dark. We’ve been

EP096: Why Only 4% of Practices Survive After 10 Years

Oct 23rd, 2022 10m 7s

I moved to Australia in 2011 as a poor student without any connections, no job, money, or family and friends—just two suitcases and more than $100,000 USD of student debt from my MBA program in the US.I started out sharing a room with anothe

EP095: How To Get As Many Doctor Referrals As You Can Possibly Handle

Oct 2nd, 2022 8m

re you unhappy with the small number of doctors referring to your practice? Or, • Are you a new practice and need to establish relationships with local doctors for referrals but have no idea where to start? • Are you unhappy about the qualit

EP094: 4 Key Ps To Sell Your Medical Services

Aug 21st, 2022 6m 17s

As a doctor or surgeon, you’re in a tough position when it comes to promoting and selling your services since they appear "invisible" to your patients. Prospective patients can’t “see, touch, feel” your product so that makes it difficult for t

EP093: 5 Medical Marketing Changes That You Can’t Ignore

Aug 5th, 2022 11m 21s

As we look forward to a post-Covid year in marketing, I know the competition will be fierce as there are many consumers’ behaviour changes over the last 2 years and also with the upcoming strong comeback of medical tourism. Whether you are l

EP092: How To Generate More Predictable Revenues

Jul 17th, 2022 8m 31s

The goal of every practice is to be able to count on revenues coming in consistently and reliably without the financial roller coaster and restless nights, but the majority of the practices are having a hard time doing it.But did you know that

EP091: How To Manage & Scale A Multiple Location Practice

Jul 3rd, 2022 44m 9s

Recently, I had the privilege of interviewing a special guest who is currently managing pediatric clinics and has successfully scaled to 13 different locations across Florida, USA.   In this special OMD TV guest interview episode, Mr Galo Pala

EP090: How to Attract More Affluent Patients?

Apr 3rd, 2022 7m 39s

Would you like to charge twice as much as your competitors with the same amount of patients? In order to do that you need to attract Affluent Patients.  This would allow you to either double your revenues with the same amount of patients or w

EP089: 3 Common Mistakes Doctors & Surgeons Make

Mar 20th, 2022 9m 28s

Sometimes common mistakes doctors and surgeons make in their practice are often overlooked. However, they affect your bottom line more than you realize.  Mistakes in easy, day-to-day tasks can lead to confusion, chaos, and frustration througho

EP088: 4 Essential Ways To Improve The Patients’ Perceived Value Of Your Practice

Feb 20th, 2022 12m 24s

I first heard about the Birkin bag while watching Sex and the City (Season 4, Episode 11 titled “coulda, woulda, shoulda”) where Samantha, one of the 4main characters of the show is at a Hermès boutique and asks to see a Birkin. As the sale